"AcARRE Beauty was created in 2018," says Tracey Hicks-Kearse, DBA, the brand's founder, CEO and chief chemist, "based on requests from family and friends and my needs for multi-use products to use during travel, on the foundation of utilizing plant biodiversity to create innovative multi-use bioactive treatment products that bring balance to the microbiome for healthy scalp and skin."
She adds, "AcARRE is inspired by African and Pacific Islander ancestry, using natural ingredients crafted for superior multi-use products that work in sync with the skin’s natural elements."
Hicks-Kearse participated in NYSCC's Suppliers' Day 2025 Indie Pavilion, "dedicated to highlighting new to market indie beauty brands that have novel ingredients, formulations and unique concepts," according to the organization.
Here, the founder tells us more about the brand, the challenges of indie beauty and much more.
Multi-Use Treatment Powder & Oil: Skin Care Solutions
Hicks-Kearse: Beauty refresh, multi use treatment powder is an ultra-concentrated cleanser, exfoliant and moisturizer in one. The ultimate multi-use treatment powder clinically proven to improve overall scalp and skin microbiome conditions immediately at the bacteria level.
Beauty edit, multi use treatment oil is a category defining treatment oil that is an essence, serum and hydrator in one with a synergistic complex of ingredients that provides an essential support for the natural balance between skin and its microbiota.
AcARRE's Vision: Revolutionizing Scalp and Skin Care in the Next 18 Months
Hicks-Kearse: In the next 18 months, I envision AcARRE solidifying its position as a leader in microbiome scalp and skin care solutions. Given the growing interest in personalized and science-backed skin care, AcARRE has the potential to revolutionize the way consumers approach scalp and skin health.
I hope to see AcARRE expand its market presence by entering new hotel spas, esthetician studios, spas and salons while increasing brand recognition globally. By leveraging digital platforms and strategic partnerships, the brand can reach a broader audience. Collaborations with influencers and experts in the dermatology field could further enhance credibility and consumer trust.
Driving Innovation, Sustainability and Community
Hicks-Kearse: Innovation is key to staying ahead in the competitive skin care industry. AcARRE could continue to develop unique formulations that cater to diverse skin and hair types, addressing specific concerns such as dryness, sensitivity, and hair thinning. By integrating cutting-edge research on the skin microbiome, AcARRE can offer products that truly stand out for their efficacy and safety.
Sustainability will remain at the forefront of AcARRE’s mission. The brand will continue to prioritize eco-friendly packaging and ethically sourced ingredients. Transparency in production practices will not only appeal to environmentally conscious consumers but also set a standard in the industry.
Building a strong community around the brand can foster customer loyalty. AcARRE will host educational workshops and webinars to empower consumers with knowledge about scalp and skin care, highlighting the importance of maintaining a healthy microbiome. Encouraging user-generated content and feedback will also create a sense of belonging and involvement.
Overall, my hopes for AcARRE are centered around growth, innovation, and a commitment to sustainability and community, ensuring it remains a trusted name in the microbiome skin care industry.
The Power of Resilience in Entrepreneurship
Hicks-Kearse: One of the most vital lessons I've learned as an entrepreneur is the importance of resilience. Entrepreneurship is an unpredictable journey filled with both triumphs and setbacks. It is in the face of challenges that resilience becomes invaluable, allowing you to push forward despite obstacles.
Resilience is not merely the ability to withstand difficulties; it is the capacity to adapt, learn, and grow from them. Each setback offers a lesson, teaching you what works and what doesn't, fine-tuning your approach toward achieving success. This mindset transforms failures into stepping stones, rather than barriers, fostering a growth-oriented perspective.
Moreover, resilience fuels perseverance. The entrepreneurial path is rarely linear, often requiring long hours, difficult decisions, and the ability to weather uncertainty. However, maintaining a resilient attitude helps sustain motivation, ensuring that you keep moving towards your goals, even when immediate results are not visible.
Another aspect of resilience is maintaining a positive outlook. It’s easy to become overwhelmed by challenges, but focusing on solutions rather than problems cultivates a constructive environment. A positive, resilient mindset not only impacts personal wellbeing but also influences team dynamics, encouraging collaboration and innovation.
Ultimately, resilience is the backbone of entrepreneurial success. It empowers you to embrace challenges, learn from experiences, and remain committed to your vision. As an entrepreneur, embodying resilience ensures that no matter the hurdles, your journey is marked by continuous growth and lasting achievements.
Thriving as an Indie Beauty Brand in 2025: Challenges, Trends and Opportunities
Hicks-Kearse: Running an indie beauty brand in 2025 is an exhilarating yet challenging endeavor. The landscape is vibrant and fiercely competitive, driven by consumer demand for authenticity, sustainability, and innovation. As an indie brand owner, I must stay attuned to the latest trends and technology while maintaining your unique voice.
Consumers are more eco-conscious than ever. Brands are expected to use sustainable ingredients, eco-friendly packaging, and ethical production processes. This focus not only demands creativity but also transparency in every aspect of the supply chain.
The digital marketplace continues to dominate. Establishing a strong online presence through social media and e-commerce platforms is crucial. Engaging storytelling and interactive content are essential to capture the audience's attention and build a loyal community.
Innovative technologies like AI-driven personalized skin care and virtual try-ons have become mainstream. Indie brands must leverage these advancements to offer personalized experiences that resonate with tech-savvy consumers.
Building a community around your brand is more important than ever. Consumers seek brands that reflect their values and promote inclusivity. Embracing diversity not only in product offerings but also in marketing campaigns can set your brand apart.
Despite the challenges, indie beauty brands thrive on their agility and ability to innovate quickly. The personal touch and authentic connection with consumers provide a significant edge over larger corporations. By staying true to our brand's ethos and consistently delivering quality products, AcARRE can carve out a niche in this dynamic industry. In 2025, the indie beauty sector is not just about selling products—it's about creating meaningful experiences and fostering genuine connections.
