ASOS Wants You to be Skin Proud

May 27th, 2020

Audrey Latimer

@skinproud / via Instagram

@skinproud / via Instagram

Skin Proud is a skin care collection exclusive to British online fashion and cosmetic retailer ASOS.

The collection includes:

Smooth Talk, an everyday jelly moisturizer
Sleep Hero, an overnight sleep mask
Bright Eye, a pomegranate gel cream
Everything Balm, a multiuse skin balm
Recharge Serum, an overnight retinol serum
Bright Boost, a vitamin C serum
Refresher, a hydrating face mist
Detox Tonic, a daily exfoliating tonic

black woman laying on her side stretched out body care concept

Secrets to Shaping Beauty into Body Care: How Claims, Ingredients and Challenges Translate

What's driving the body care boom? How do beauty trends translate? Here, we explore new launches and insights from Anushka Nadkarni, Bentley Labs; Ron Robinson, BeautyStat; Rita Silva, DECIEM; and Jean-Christophe Choulot, Caudalíe, to find out.

Founder Tammy Demos, previously of Cosmedix and Osmosis Beauty, notes, “Gen X is my age group. Our skin care journey has led us through the retin A era, vitamin C and then the clean beauty push. Our skin isn’t aging and inflamed from the lack of skin care products but rather the lack of nutrients that provide health.”

Kleos+Klea Launches 'Nutrient-only' Skin Care for Gen X

"I don't believe there's a better solution for skin than what nature provides. When I faced personal skin issues like hyperpigmentation, rosacea and premature aging, nature was the only source that truly healed my skin."

The producer of primary packaging and turnkey formulations tapped consumer trends around travel and the soothing rituals of self-care in crafting the collections, offering concepts that 'harmonize adventure with serenity,' per the company.

GPI Beauty Embraces Travel & Self Care with Venture and Retreat Turnkey Beauty Collections

The producer of primary packaging and turnkey formulations tapped consumer trends around travel and the soothing rituals of self-care in crafting the collections, offering concepts that "harmonize adventure with serenity," per the company.

Baralan featuring the latest innovative 3D techniques, iconic shapes, sophisticated finishes and versatile accessories.

Baralan featuring the latest innovative 3D techniques, iconic shapes, sophisticated finishes and versatile accessories.

A continuous dialogue among Baralan historical soul, industry trends and product innovations. The latest primary packaging innovative 3D techniques, iconic shapes, sophisticated finishes and versatile accessories.

Double-digit growth has been seen for body creams, lotions and cleaners; and consumer spending on prestige body products has increased by 25%. What's going on?

2024's Fastest-growing Skin Care Category Goes Beyond the Face

Body skin care led the category's growth, in part by coopting ingredients and claims associated with facial skin care. Here’s what’s happening in the category and how brands can tap into the growth.

Featuring 'substantial and growing profitability,' Essor comprises brands like Boka, Puracy, ZitSticka (pictured), FreshCap, OTOTO Design, Viking Revolution and Iron Flask.

Meet Essor: the $400M Linkup of Branded + Heyday

"Essor, which means 'taking flight' in French, perfectly captures our vision of elevating brands to new heights and propelling them into a future filled with limitless possibilities."

Beauty Accelerate 2025: Future-proofing Beauty [FIRST LOOK]

Returning to the East Coast, 2025's edition will highlight the technologies, trends and strategies propelling the most innovative brands.

Why Selfmade is Going into 'Rest Mode'

The psychodermatology brand is taking a cue from Simone Biles and conserving energy and mental space for what's next for the business.

Models displaying Bubble's lip balms.

Bubble's Tell All Juicy Secret Lip Balm & the Accessorization of Beauty: Founder Shai Eisenman Talks Gen Z, Lifestyle & More

"For our community, this is about more than looking and feeling good; it’s about self-expression."

Seventy-two percent of Gen Z females take a hot bath or shower to alleviate stress, while 66% spend more time on their beauty and personal care routines.

How Beauty x Wellness Can Address Stressed-out Consumers: New Data

With consumers more stressed than ever, shoppers' quest for multifunctional feel-good products beyond supplements is on the rise.

'I'm so excited to finally make it official with Cetaphil as the face of their new line!' says the influencer.

Cetaphil x Katie Fang: Gen Z & Gen Alpha Join the Dermocosmetic Movement

By tapping Katie Fang for the exfoliating range launch, Cetaphil is making an overt play for Gen Alpha and Gen Z shoppers; Fang is undoubtedly a favorite influencer for both demographics.