Dr Botanicals, the U.K. based natural skin care brand, has announced its retail expansion, which includes a spring/summer launch on Walgreens.com.
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The online launch will begin with Dr Botanicals Treatments followed by the complete collection during the second phase of the partnership.
Dr Botanicals will be promoting its retail presence through a marketing campaign including paid online advertising, influencers, media relations and social media.
Founder and CEO Richard Walker said, “2020 has led to a big shift in traditional retail on a global scale. It is an absolute honor to be part of the global movement to empower consumers through e-commerce. Our partnership with Walgreens is key in setting the standard for future e-commerce growth and adapting to the times. It shows what is possible when two great brands come together to continue serving generations of loyal customers.”