As CBD products continue to explode within the beauty scene, the health and wellness market—specifically over-the-counter (OTC) products—is also embracing the reported healing benefits of cannabis.
According to Nielsen, many consumers find hemp-derived CBD helpful in providing relief for a wide range of symptoms, including chronic pain, anxiety and trouble sleeping.
OTC/RX Treatment Among Cannabis-interested Adults
- Headaches/migraines: 88%
- Back/neck pain: 64%
- Arthritis pain: 63%
- Feminine pain: 61%
- General aches and pains: 59%
- Inability to fall asleep: 56%
- Cancer pains: 52%
- Motion sickness: 48%
- Smoking Cessation: 19%.
Nielsen also found:
- Seventy percent of adults who are interested in cannabis and who treat their ailment with OTC/Rx medications say they would consider treating with cannabis because of the perception that it’s more effective than OTC/Rx alternatives;
- Sixty-seven percent perceive cannabis to be healthier than OTC/Rx medications;
- Sixty-nine percent are influenced by the perception that cannabis is more natural than OTC and Rx alternatives; and
- Just under 50% of adults currently treating an ailment with OTC/Rx medications would consider cannabis as a treatment because they perceive it to be cheaper/more cost effective.
For more information, please visit www.nielsen.com.
