Professional Brands Offering Products Directly to Consumers

The Botanical Repair Collection offers damage repair at-home with professional grade products.
The Botanical Repair Collection offers damage repair at-home with professional grade products.

Over the last several months, consumers have had to get creative and practice DIY hair, face and skin routines at home. While consumers are eager to return to their professional services, some new at-home practices have taken hold. As their practices slowly become commonplace, professional brands are starting to make their products available directly to consumers. 

Previously: Lashes, Hair and Skin on the Rise During COVID-19

PCA Skin recently launched its At-Home Micro Peel Kit that gives consumers a professional grade treatment while they are unable to get to a salon. 

According to the brand, the At-Home Micro Peel Kit features a professional grade enzymatic treatment and custom protocol developed by skin care professional to brighten and rejuvenate all skin types. 

Event alert: Uncovering Lockdown Trends @ Beauty Accelerate Virtual

Products in the kit include:

  • Facial Wash: Removes makeup and impurities 
  • Hydrating Toner: Removes debris and boosts skin hydration
  • Detoxifying Mask: Absorbs oil and impurities with this charcoal mask
  • Enzymatic Treatment: Reveals bright, glowing, and strengthened skin
  • Rejuvenating Serum: Instantly glow and fight and prevent signs of aging 
  • ReBalance: Calm and soothe skin with this light and quick-absorbing moisturizer
  • Daily Defense Broad Spectrum SPF 50+: Defends against UVA/UVB rays 

In addition, Aveda has launched its Botanical Repair Collection that offers damage repair at-home with professional grade products. 

The five products in the collection are said to use plant-powered technology to strengthen and repair hair for five times stronger hair in as few as 10 minutes. 

The collection includes:

  • Botanical Repair Strengthening Shampoo; Cleanses while strengthening and repairing damaged hair and removing excess sebum, product build-up and pollution
  • Botanical Repair Strengthening Conditioner; Instantly detangles to prevent breakage
  • Botanical Repair Intensive Strengthening Masque: Light; Formulated for weightless conditioning
  • Botanical Repair Intensive Strengthening Masque: Rich; Conditions with two times the plant lipids with added butters
  • Botanical Repair Strengthening Leave-in Treatment; detangles to prevent breakage and protects against heat up to 450°F

Michelle and Hair, founded by beauty expert Michelle Anderson, is also getting into the consumer product game and will be offering products such as hair extensions, specialized beauty routines and specific styles for BIPOC women.

“I found that my customers needed more than just my salon services," says Anderson. "They were in search of missing products especially made for Black women, so I launched my at-home products to assist them, even while we are apart. As a wife and mom of six, I understand that women want quality and their budget may not always fit that. Lots of women sacrifice their self-care and I wanted to make sure that she can have it all.” 

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