Skin Care Roundup: Joah Beauty, True Botanicals and More

Heal Me Cica Toner Pads are infused with willow bark extract and Centella Asiatica.
Heal Me Cica Toner Pads are infused with willow bark extract and Centella Asiatica.

Some of the latest headlines in skin care include launches from Joah Beauty, a brand debut in AbsoluteJOI, and new executive appointments for Ecooking and House of Cosmetics.

Related: Colorproof Rebrands, Adds to Moisture and Essentials Collection

Joah Beauty's latest collection is infused with Centella Asiatica.Joah Beauty's latest collection is infused with Centella Asiatica.

Joah Beauty

Joah Beauty’s Heal Me Cica Collection is focused on calming redness and includes four products infused with Centella Asiatica (cica): a foam cleanser, primer, toner and spot treatment.

Heal Me Cica Blurring & Cooling Primer uses cica and aloe vera to calm and cool skin, reducing redness; it costs $12.99.

Heal Me Cica Gentle Foam Cleanser is formulated with camu camu extract and cica to soothe redness while purifying skin; it costs $10.99.

Heal Me Cica Toner Pads are infused with willow bark extract and cica. It is a gentle toner to smooth complexion and reduce pores and redness. It costs $12.99.

Heal Me Cica Spot Patches is used to target blemishes while calming redness. It uses purifying tea tree extract, cica and hydrocolloid material to absorb impurities. It costs $7.99.

The entire collection is available at

Absolute JOI Skin Refining Night Oil with RetinolAbsolute JOI Skin Refining Night Oil with Retinol


AbsoluteJOI is a new Black-owned skin care brand with anti-aging products for women of color. The brand, founded by Anne Beal, M.D., M.P.H., is debuting with a 5-step line: Sunflower & Moringa Cleansing Oil ($45), Hydrating Gel Foam Cleanser ($37), Balancing pH Skin Toner With Aloe ($39), Skin Refining Night Oil with Retinol ($57) and Tinted Moisturizer with SPF 40 ($42).

The Balancing pH Skin Toner is alcohol-free and formulated with aloe, oat and hyaluronic acid. The Skin Refining Night Oil with Retinol is a total skin care treatment that fades dark marks, boosts radiance and evens out skin tone.

The products are available at

True Botanicals Chebula Extreme Cream is the brand's first facial moisturizer.True Botanicals Chebula Extreme Cream is the brand's first facial moisturizer.

True Botanicals

True Botanicals has launched its first facial moisturizer—Chebula Extreme Cream. Like all True Botanicals products, it is wax-free and formulated with emollients and chebula, a cascading antioxidant.

In a clinical trial cited by True Botanicals, 96% of respondents indicated that their skin felt healthier and more resilient after 28 days of use.

The face cream is intended to be moisturizing and leave skin feeling soft, plump, smooth and hydrated. It costs $110; available at


HourGlass has launched a primer—Vanish Airbrush Primer—and a facial mask for the under-eye area—Equilibrium Instant Plumping Eye Mask.

Vanish Airbrush Primer uses a gel formula to smooth skin, control shine and provide a blurred, airbrushed finish. Its main actives are the brand’s microspherical powders, and it is formulated without alcohol, parabens, phthalates, talc, mineral oil, sulfates and gluten.

The multipurpose primer is intended to blur imperfections, minimize pores and fine lines, absorb excess oils and extend and enhance makeup wear. The packaging bottle is made from 100% glass. To recycle, discard cap and pump before placing the empty bottle in its appropriate recycling bin.

Carisa Jane, founder of HourGlass, said, “I rely on the Vanish Collection for a flawless complexion, and I wanted to create a primer that maximizes that same coveted airbrushed effect while simultaneously controlling shine and balancing my skin.”

Equilibrium Instant Plumping Eye Mask hydrates and plumps skin while reducing puffiness and undereye bags. The gel formula is infused with the brand’s two complexes formulated from phospholipids, pro-lipids and emollients—The Pumping Complex smooths and firms, reducing fine lines and wrinkles and The Cell Balancing Complex strengthens the skin barrier.

Apply a thin layer to the undereye area for 15 minutes, then tissue off without rinsing or massage excess into skin. It can be used alone or before makeup.

Equilibrium Instant Plumping Eye Mask costs $68.

Jane said, “I wanted to create an eye product that does everything you need—plumps, hydrates, smooths, and visibly firms—in an instant. Whether I’m using it alone or prepping before makeup, this mask is perfect for days when I’m running on little sleep because it immediately makes me look refreshed and awake.”

House of Cosmetics

Ecooking and House of Cosmetics have announced the appointment of Henrik Aaen Kastberg to CEO and Henning Andersen Bröchner to CFO.

Tina Søgaard, founder of Ecooking and House of Cosmetics, said, ‘Since I decided to pursue my dream of going international a little less than a year ago, we have worked hard to put together a team with the required experience to help our company expand further into international markets. Therefore, I am extremely happy to welcome both Henrik Aaen and Henning Andersen Bröchner to Ecooking and House of Cosmetics after a long search for the most qualified profiles. It is no secret that what is needed to lead this company is not only the right experience, but also the human qualities that can sustain the strong culture we have worked hard to establish in this company since the very beginning in 2015. To have found such a strong pair to join the existing management team, confirms to me that our vision is achievable. They both bring strong international experience as well as admirable human qualities that will build upon and protect what makes Ecooking so unique.”

Henrik Aaen Kastberg said, “First and foremost, I am looking forward to becoming part of the next chapters of Ecooking and House of Cosmetics historical journey into the rest of the world beyond the Danish market. I have great respect for the strong foundation, which Tina has built, and we have an amazing starting point with award-winning products that the consumers know they can trust and rely on, coupled with a strong and clear concept with a unique DNA–and not least an experienced and competent team. I personally believe that Danish entrepreneurial start-ups have the potential for great international success, Ecooking definitely not the least.” 

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