Pat McGrath Labs is entering skin care with the launch of Divine Skin: Rose 001 the Essence, which offers luminosity, hydration and plumping. Supermodel Naomi Campbell is serving as the launch's face.
The Essence is reportedly formulated with 97% botanically derived ingredients, including rose water and ceramides.
Report: Shiseido to Launch Ulé in France
The bi-phase formula includes a softening, milky HydraSphere 18 emulsion (featuring the ceramides) and a pink, calming Rose Biotic water (featuring rose water). Users shake up the bottle to mix the formula prior to application.
Combined, the Essence hydrates and strengthens the skin barrier.
Per the brand, more than 90% of consumers reported skin that felt more hydrated, luminous and soft, while appearing more even.