The Body Shop Rebrands Drops of Youth to Edelweiss

Sep 26th, 2022
Jacquelyn Mueller, associate editor, Global Cosmetic Industry
The packaging for the rebranded range is also made from 100% recycled plastic.
The packaging for the rebranded range is also made from 100% recycled plastic.

The Body Shop has rebranded its seven Drops of Youth products to Edelweiss, reflecting new attitudes toward anti-aging concepts.

The products included in the rebrand are:

  • Bouncy Jelly Mist
  • Bouncy Sleeping Mask
  • Serum Concentrate Sheet Mask
  • Cleansing Concentrate
  • Intense Smoothing Day Cream
  • Daily Serum Concentrate
  • Smoothing Day Cream

Each product is enriched with a concentration of edelweiss, which is naturally strengthened with leontopodic acid known for its antioxidant properties. 

According to The Body Shop, the edelweiss plant's extract has 43% more antioxidant power than retinol. 

The packaging for the rebranded range is also made from 100% recycled plastic.

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