The Body Shop has rebranded its seven Drops of Youth products to Edelweiss, reflecting new attitudes toward anti-aging concepts.
The products included in the rebrand are:
- Bouncy Jelly Mist
- Bouncy Sleeping Mask
- Serum Concentrate Sheet Mask
- Cleansing Concentrate
- Intense Smoothing Day Cream
- Daily Serum Concentrate
- Smoothing Day Cream
Each product is enriched with a concentration of edelweiss, which is naturally strengthened with leontopodic acid known for its antioxidant properties.
According to The Body Shop, the edelweiss plant's extract has 43% more antioxidant power than retinol.
The packaging for the rebranded range is also made from 100% recycled plastic.