
As previously tipped by parent brand E.L.F. Beauty, Naturium is expanding to Ulta Beauty nationwide July 14, 2024, comprising 45 products at 1,400 storefronts and the retailer's e-commerce site.
The partnership will deliver clinically effective products, in line with current trends toward efficacy, as well as accessible price points amid relatively modest mass skin care growth.
Naturium currently retails in the United States, Canada, United Kingdom, Italy and Australia, and boasts a community of 500,000 active members, per the brand.
Susan Yara, who founded the four-year-old brand, says, "We are incredibly excited about our partnership with Ulta Beauty! Our Naturium community was loud and clear about which retailer they wanted to see us in next, and we're happy to always give them what they ask. This partnership will give us the opportunity to offer a larger selection of products in store, so they're even more accessible and easy to purchase."
"We are thrilled to welcome Naturium to the Ulta Beauty family and our expansive skin and body care assortment this summer," says Penny Coy, senior vice president of merchandising, Ulta Beauty. "As the preferred destination for beauty enthusiasts of all generations, we are excited to offer Naturium's viral, accessible and efficacious products to new and existing brand fans across the U.S. We look forward to introducing exclusive innovative launches, such as the The Glow Getter Body Oil, an extension of one of the brand's best selling body washes, and celebrating the like-minded mission of delivering high -performance and clinically-effective skincare for all, as the key partner in Naturium's next phase of growth."