Following Soft Q1, Kenvue Focuses on Returning Skin Health and Beauty to Growth in 2025

Kenvue's Q1 2025 beauty and skin care sales dropped 7.3% year-over-year, totaling $977 million.

“In Q1, our teams executed our plans while continuing to navigate an evolving macro and consumer environment,” said Thibaut Mongon, CEO. “We are committed and focused on activating our brands while staying agile and flexible to accelerate sustainable profitable growth.”

On an analyst call, the executive noted, "In skin health and beauty, organic sales declined 4.8% amidst a decelerating category backdrop, largely due to three reasons: the impact from destocking in China, the soft sun season in Latin America, and our planned strategic price investment in the U. S. along with a loss of rotations in the club channel this quarter."

The CEO added, "[W]hile we expect global organic sales for skin health and beauty to continue to contract in the near term due to the remaining impact from destocking in Asia, strategic price investment in the U.S., and what has been so far a slow start to the sun season, we are encouraged by the improvement in the underlying health of our brands. With the recent momentum in consumption growth and the strong slate of innovation we are activating in the back half, we remain laser focused on returning the segment to growth this year."