Bag Balm, a classic Vermont staple for over 125 years, is partnering with the iconic denim outfitter brand Wrangler to create a limited-edition mini tin inspired by the farmers, ranchers and rodeo aficionados that traverse the East to the West.
Big Balm is long-lasting balm that soothes dry and distressed skin. Originally created in 1899 to soothe dairy cow udders, Bag Balm is made using simple, time-tested ingredients. The versatile formula is made with hydrating, USP-grade petrolatum and enriched with skin-soothing, emollient lanolin. Bag Balm works on dry hands, chapped lips, cracked heels and more.
American Heritage Rooted in Tradition
“Bag Balm is an American heritage brand rooted in tradition, simplicity and authenticity. We are honored to partner with Wrangler, another storied brand trusted by Americans for decades. We wanted to create something that would express our gratitude to the hardworking American families that have championed both Bag Balm and Wrangler for generations. This limited-edition tin celebrates our shared heritage—and let’s face it, it’s just plain fun,” says Libby Parent, president of Vermont’s Original Bag Balm.
“At Wrangler, we've always believed in the spirit of the American West and our heritage is rooted in hard work. Bag Balm is a brand that shares that ethos completely. This limited-edition tin isn’t just about two iconic brands coming together; it's about celebrating the grit and resilience of the people who've trusted us both for generations. It’s a way of recognizing that hard work and giving them something that’s as dependable as they are," says John Meagher, vice president of global brand marketing for Wrangler.
