RoC Skincare is expanding its club retail presence with the launch of its Advanced Hydration+ Water Cream, available at all Costco warehouses.
According to RoC, the new Hydration+ Water Cream is a lightweight gel-moisturizer that provides intense skin revival. It was specifically formulated to address key signs of aging driven by moisture loss, which occurs as the skin's natural hyaluronic acid production and cell turnover slow with age.
To combat this, the formula contains seven forms of hyaluronic acid and pro-collagen amino acids, claiming to deliver up to 100 hours of instant hydration, reduce the symptoms of dry skin in just one day and visibly fill lines in four weeks.
This launch marks RoC's 20+ year partnership with Costco.
"At the heart of this product is a shared commitment between RoC and Costco to earn consumer trust and make clinically proven skincare more accessible," said Brian King, chief customer officer at RoC. "We've seen a clear demand from Costco members for premium, ingredient-focused skin care that truly delivers on its promises. We are thrilled to be the partner to develop this exclusive, evidence-based, clinically proven formula specifically to meet that need for the Costco shopper."
