Consumers have increasingly sought skin care amid worldwide lockdowns in 2020, creating new rituals and unveiling emerging needs. This creates immense opportunities for brand marketers, R&D teams and formulators.
In this free exclusive trend presentation with Acme-Hardesty, experts Caren Dres-Hajeski, director of personal care, and Rishabh Shah, director of technical services (personal care), discuss the latest market data, concept formulas and ingredient technologies that brands can leverage for market-relevant innovation in unprecedented times.
- Skin care search trends
- Work-from-home (#WFH) rituals
- The merger of safety and well-being
- Concept products & ingredient tech: Magic Micellar Cleansing Water and Exfoliating Face Mask
And be sure to stay tuned for Part 2 of our series, "Lockdown Hair Care Trends," and Part 3, "Lockdown Bath & Body Trends," coming soon.