Social distancing has generated a range of new skin care habits, per recent consumer data.
Consumers have increasingly sought skin care amid worldwide lockdowns in 2020, creating new rituals and unveiling emerging needs. This creates immense opportunities for brand marketers, R&D teams and formulators.
In this free exclusive trend presentation with Acme-Hardesty, experts Caren Dres-Hajeski, director of personal care, and Rishabh Shah, director of technical services (personal care), discuss the latest market data, concept formulas and ingredient technologies that brands can leverage for market-relevant innovation in unprecedented times.
Highlights include:
- Skin care search trends
- Work-from-home (#WFH) rituals
- The merger of safety and well-being
- Concept products & ingredient tech: Magic Micellar Cleansing Water and Exfoliating Face Mask
And be sure to stay tuned for Part 2 of our series, "Lockdown Hair Care Trends," and Part 3, "Lockdown Bath & Body Trends," coming soon.
