Not long ago, adding SPF protection to skin care was typically a move made by few brands. However, as customers have become more aware of the need for daily, year-round protection from harmful UVA and UVB rays, sun care/skin care blends can now be found across the spectrum.
In May 2023, Spate reporteda that TikTok views for the sun care category were up 8.2% month-over-month, while physical sunscreen views recently popped more than 220% week-over-week, powered by hashtags such as #finelines, #wrinkles and #antiaging. Spate has also identified top skin-related concerns forecast to grow in 2023, most of which are directly or closely correlated to sun exposure, including: sunburn, milia, sun spots, hyperpigmentation, sun damage and discoloration.
At the same time, TikTok sun care content is increasingly accompanied by skin care active hashtags such as #retinol and #bakuchiol. Top-trending formats in online searches in terms of volume growth include sunscreen sticks, lip balms, tinted moisturizers and tanning gels.
With this much growing interest, brands will need to tap innovative ingredients, formulations and packaging, while giving attention to niches to differentiate their take on sun-care-meets-skin-care. Read on to learn how industry leaders are making this category shine.