Consumer demand for beauty products that incorporate SPF as an added skin benefit continues to increase.
Multi-functional products are desirable as it makes for a simpler beauty routine with less products needed.
According to Statistica, in 2023 approximately 72% of Americans who use makeup indicated in a survey that they had used makeup products containing SPF/sunscreen.
A report released by Grand View Research shows that the global sun care cosmetics market size was valued at $8.5 billion in 2022 and is expected to expand at a CAGR of 8.3% from 2023 to 2030.
Most recently, Image Skincare launched its Daily Prevention SPF collection, featuring six products:
- Advanced Smartblend Mineral Moisturizer SPF 75: Color-correcting coverage that adapts to all skin tones featuring the brand's highest level of sun protection. Designed to be gentle on sensitive skin. Perfect for post-cosmetic procedures like peels and laser treatments.
- Sheer Matte Moisturizer SPF 30: The silky formula smoothes skin's appearance and helps control unwanted shine throughout the day with a satin-matte finish.
- Ultra Defense Moisturizer SPF 50: A hydra-silk, fast-absorbing formula that blends to an airweight finish on your skin.
- Pure mineral hydrating moisturizer SPF 30: Enriched with a nurturing blend of moisture-locking hyaluronic acid and sugarcane-derived squalane for unparalleled hydration.
- Pure Mineral-tinted Moisturizer SPF 30: Sheer-tinted mineral sunscreen offers light and natural daily coverage.
- Protect and Refresh Mist SPF 40: An easy-to-use refreshing mist for the face and neck that can be used alone or over makeup.
The range introduces a proprietary, patent-pending, protection-boosting complex, XOSM Technology, that amplifies antioxidant potency providing the dual defense of anti-aging hydration with the delivery and penetration of ectoin, micro-algae, and highly stable vitamin C.
Image Skincare partnered with Dendy Engelman, MD FACMS FAAD, a board-certified cosmetic dermatologist and Mohs surgeon at Shafer Clinic NYC, for this launch. Engelman provides a wide range of treatments including general dermatology, Mohs micrographic surgery and skin cancer treatment.
Engleman recently spoke with Global Cosmetic Industry about the brand and the increasing consumer demand for SPF beauty products.
Why do you think SPF should be incorporated in beauty products?
Engelman: SPF is pivotal for the health of your skin and incorporating it into your beauty products helps simplify your routine and ensure you are creating a barrier against UV damage. I have been loving the Image Skincare Daily Prevention sun care line. They have advanced their technology with their XOSM Technology which enhances the power of antioxidants to nourish and add another line of defense against aging. The brand has a wide array of sun protection products that work for various needs and skin types, so you will be able to find your perfect formula.
Do you see a future where most beauty products will have SPF part of the formulation?
Engelman: Yes, I see SPF eventually being a standard part of the formulation of beauty products, or at least being more widely available on the market. Skin health has been a concern for consumers for a long time and I have noticed the concern more and more with my patients in recent years. I have noticed it being incorporated already with products like the Image Skincare Daily Prevention Pure Mineral Tinted Moisturizer. The smart blend technology can be used instead or in addition to makeup for tinted coverage and color-correcting benefits.
What do you think has created this consumer interest in sun care?
Engelman: I think that consumers now are more aware of what goes into the products in their daily routine. Consumers do a lot of research on ingredients and if they are compatible with their skin types and other products that they are using. As sustainability becomes a growing focus across industries, consumers are also becoming more aware of what exactly they are purchasing and how it is impacting their health. Skin health, specifically with preventative skincare, has been a huge ongoing trend so it only makes sense that sun care would have a boom since it is the best way to protect your skin.
How can brands educate consumers on the benefits of SPF in the beauty products they wear?
Engelman: Brands can effectively educate consumers on the benefits of SPF in the beauty products they wear by incorporating clear and concise messaging into their marketing materials and emphasizing the importance and correlation between skin health and SPF. Brands can also take advantage of social media and influencer testimonies to share educational content with their audiences, addressing topics such as premature aging and skin cancer prevention as a way to encourage their consumers to wear sunscreen to combat these risks. Additionally, providing easy-to-understand packaging, application tutorials, and ingredient lists can also help to increase consumer awareness and encourage regular use of SPF-infused beauty products.
