Sol de Janeiro has broken into the sun care sector with its Rio Radiance SPF 50 Sunscreen Collection comprising three formats and finishes: Rio Radiance SPF 50 Body Lotion, Rio Radiance SPF 50 Body Spray and Rio Radiance SPF 50 Body Oil.
The launch comes at a boom time for hybrid SPF products. As Global Cosmetic Industry previously reported, consumer usage of sunscreens to prevent cancer grew 20% in 2023, versus 2021, per Mintel; in fact, 54% of sunscreen users reported more frequent product application compared to 2022.
Yet growth in the sunscreen sector is expected to be modest through 2027 “due to the rise of multifunctional personal care products that include SPF,” according to the firm, which added that 57% of surveyed consumers reported daily use of SPF-boosted personal care.
The new Sol de Janeiro range features the brand's Cheirosa 87 scent, featuring notes of coconut milk, tuberose, ylang ylang, vanilla and amber.
The formulations impart an "incredible skin feel," per the brand, "providing natural radiance."
The SPF 50 body lotion visibly evens skin tone while it moisturizes, while the SPF 50 body spray refreshes and hydrates skin. In addition, the SPF 50 body oil visibly brightens and nourishes the skin without feeling greasy.
The face of the launch is Sofia Richie Grainge, who stars in the brand's "Sunscreen Worthy of Your Skin" campaign.
The campaign features Richie Grainge "as a sun goddess embarking on her quest to become one with her fiery infatuation, the sun."
"We're excited to have Sofia Richie Grainge as the face of our Rio Radiance SPF 50 collection launch campaign, 'Sunscreen Worthy of Your Skin,'" said Heela Yang, CEO and co-founder of Sol de Janeiro. "Sofia embodies our belief in head-to-toe body care and our mission to spread joy and self-celebration worldwide. With the Rio Radiance SPF 50 Collection, we're ushering in a new era for our brand, highlighting how everyone deserves sunscreen that not only protects and nourishes the skin but also gives an all-over glow."
"I'm thrilled to partner with Sol de Janeiro for their 'Sunscreen Worthy of Your Skin' campaign," said Richie Grainge. "Working with the brand feels natural to me as Sol de Janeiro's mission of self-celebration aligns with what I share with my community. I love how the campaign and the Rio Radiance SPF 50 collection promote both skin protection and beauty."
