Sunly: Sun Care Built for Generation Alpha, Gen Z and Millennials

Apr 22nd, 2024

Julie Ramos, Attitude's vice president of marketing, notes, 'What stands out most is the fact that this generation [Alpha] will be even more connected than Gen Z, with a way of consuming that will probably be more virtual.'

Sunly

The solid products' oval shape features an edge that allows closure of the lid without contact with the solid sunscreen, per the brand.SunlyMontreal-based Attitude has launched Sunly, a plastic-free, vegan and EWG-Verified sun care range featuring biodegradable packaging, including FSC-certified cardboard tubes. The launch points to a shift in the way sun care is being presented to Generation Alpha, Gen Z and millennial consumers.

Sun care trend report: SPF Everything

The 12 SKUs ($5.99 - $19.99) include a Tinted Mineral Face SPF Stick, Mineral SPF Lip Balm, Face and Body Mineral SPF Sticks, and an After Sun Stick.

The solid products' oval shape features an edge that allows closure of the lid without contact with the solid sunscreen, per the brand.

Available at Attitude's website and on Amazon, the formulations comprise non-nano zinc oxide for broad-spectrum defense against UVA and UVB rays.

According to the brand, Sunly is aimed at millennials and Gen Z shoppers, including their young families, which inevitably encompasses the burgeoning Generation Alpha.

Julie Ramos, Attitude's vice president of marketing, notes, "What stands out most is the fact that this generation [Alpha] will be even more connected than Gen Z, with a way of consuming that will probably be more virtual. Consumers want to participate in immersive experiences and educational tools based on virtual or augmented reality. Consumers also prefer images/videos to text. This generation will also be more inclined to consume responsibly, and will want companies to be ever more inclusive."

Sunly is also delivering a message to encourage young consumers to engage in regular sun defense product usage.

"We communicate and educate a lot on our social medias about sun defense," Ramos explains. This includes: "Having to protect themselves with an SPF screen every day (apply every two hours)," and "explaining the differences between SPF 30 and 50 or mineral and chemical filters, to eliminate certain prejudices."

Specific to Generation Alpha, Sunly is "communicating about child protection," Ramos adds.