Charlotte Tilbury and Ultra Violette Expand Their Reach in the U.S. Market

Ultra Violette, co-founded by Ava Matthews and Bec Jefferd, has officially entered the U.S. market, marking its 30th global expansion.Ultra VioletteTwo beauty powerhouses are making major moves in the U.S. retail landscape. Charlotte Tilbury, the iconic luxury makeup and skin care brand, has partnered with Bluemercury to bring its award-winning products to more customers across the nation. Simultaneously, Ultra Violette, the Australian brand that revolutionized sunscreen with its SkinScreens category, is entering the U.S. market through an exclusive partnership with Sephora. These expansions highlight both brands' commitment to meeting growing consumer demand and expanding their global presence.

Charlotte Tilbury, founded by British makeup artist Charlotte Tilbury, MBE, is now available in 35 Bluemercury stores nationwide and online. Customers can explore a wide range of best-sellers, including the beloved Magic Cream, Pillow Talk collection, and the new Immediate Eye Revival Patches. In stores, personalized skin care consultations and makeovers offer customers the full "Tilbury transformation." This partnership builds on Charlotte Tilbury's mission to empower beauty lovers worldwide and follows its meteoric rise as one of the top makeup brands in the U.S. in 2024.

Ultra Violette, co-founded by Ava Matthews and Bec Jefferd, has officially entered the U.S. market, marking its 30th global expansion. Known for merging sunscreen and skin care with its innovative SkinScreens, the brand’s range is now available on Sephora.com and will launch in 592 Sephora stores by the end of March. The U.S. lineup includes six products, including the exclusive Vibrant Screen, alongside cult favorites like Supreme Screen and Velvet Screen. With its focus on making sunscreen a daily beauty essential, Ultra Violette brings its Australian-made, rigorously tested formulas to the world’s largest beauty market.