Everyone needs sun care, but many consumers don’t use sunscreen because of:
- Lack of natural ingredients
- Lack of product transparency when applying (whitening)
- Skin feel during application or following drying
- Uncertainty regarding SPF
The right ingredients and marketing strategy can resolve all these challenges and make for market-winning brands that protect consumers.
Because, in the end, the most effective sunscreen is the one that consumers want to wear and reapply consistently.
In this discussion with Tia Alkazaz, sun care solutions business manager, Hallstar, we outline how brands can deliver the most effective, consumer-preferred sun care on the market.