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TerraCycle's Loop Expands to Full US Mainland

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In January 2019, Procter & Gamble joined TerraCycle's Loop platform.

Loop, the global circular shopping platform from TerraCycle, is now available in every zip code in the 48 contiguous U.S. states. The service now features more than 80 brands and 400 products globally, including France and the United Kingdom, with more than 100,000 people signed up for the service.

Previously: 11 P&G Brands Part of TerraCycle's Loop System

Loop facilitates shopping for products featuring durable, reusable packaging, attempting to do away with single-use formats while also simplifying the recycling of durable packaging. Participating companies include Unilever, Melanin Essentials and Soapply.

U.S. consumers can currently order more than 100 products from more than 30 brands in beauty and other categories. The assortment will double by the end of 2020, per Loop. In 2021, Loop will expand from online-only to brick-and-mortar retail partnerships, including some Kroger stores.

Next year, Loop is also expanding to Canada, Australia and Japan.

“Consumers across the country have urged us to bring Loop to them so we’ve scaled as quickly as possible to make that happen,” said Tom Szaky, founder and CEO of Loop and TerraCycle. "With consumers shopping more and more online this year, the need for our sustainable, waste-free solution has become even more important."

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