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NBTY Expands Wellness Positioning with Skin Care Acquisition

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NBTY, Inc. (Ronkonkoma, New York) has acquired the Dr. Organic natural skin care line and plans to introduce it to the U.S. market.

NBTY is in the vitamin, nutritional supplement and sports nutrition space. The Dr. Organic brand, founded in 2008, was first sold exclusively at NBTY's Holland & Barrett retail chain in the United Kigdom. Its products include Moroccan Argan Oil Shampoo, Manuka Honey Body Butter, Coconut Oil Moisture Melt and Organic Snail Gel.

All Dr. Organic products are free from parabens, sodium lauryl sulfate, perfumes, artificial fragrances, petrochemicals, genetically modified organisms, animal ingredients and animal testing.

"We are extremely enthusiastic about the strategic acquisition of Dr. Organic," said NBTY president and CEO Steve Cahillane. "We have a tremendous opportunity to expand our health and wellness portfolio and to broaden the distribution of these highly-regarded products. We believe the acquisition will allow us to accelerate NBTY's entry into the mass-market beauty and skincare category particularly in the U.S., an area which we believe can be an important growth engine for our business, as evidenced by the success of our Nature's Bounty Optimal Solutions product line."

"Our partnership with NBTY's retail division has proven to be the perfect fit for the Dr. Organic brand," said Dr. Organic co-owners Fred Whitcomb and Steve Quinn. "We believe there is no better 'home' for our well-loved brand and are pleased to be able to accelerate Dr. Organic's next leg of growth through the unsurpassed expertise and prideful ownership of NBTY."

 

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