San Francisco Equity Partners has acquired a majority stake in beauty tools and color cosmetic firm Japonesque, which has a "deep heritage of creating cutting edge beauty products inspired by the professional makeup tools used in Kabuki theatre in Japan."
Japonesque’s product line includes makeup brushes, eyelash curlers, tweezers, makeup cases and other beauty accessories. It recently launched into color cosmetics.
Janonesque's products are sold at prestige beauty, drug and mass channels, and the new partnership is expected to capitalize on these growing distribution channels.
San Francisco Equity Partners previously aided in the development of Method Home, Yes To and ICU Eyewear,
