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Derma E Appoints Brenda Wu as President and CEO

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California-based eco-ethical skin care company Derma E has a new president and CEO.

In her new role, Brenda Wu will oversee the company’s overall strategy and continued growth. She comes to Derma E after a decade at L’Oréal, where she most recently served as U.S. general manager of Skinceuticals; she also worked with brands including Giorgio Armani Beauty, Lancôme and Kiehl’s. Prior to L’Oréal, Wu held positions at Banana Republic, AOL Time Warner and Bain & Company.

As part of the appointment, Wu will also join Derma E’s board of directors.

“I am thrilled and honored to join Derma E as president and CEO,” said Wu. “Derma E is a brand that resonates strongly with today’s discerning customers and the Derma E organization has a purposeful mission to deliver innovative, uncompromising and high-quality products that are better for both consumers and the environment. I look forward to working with the Derma E team during this exciting stage of growth to further the brands commitment to its customers and partners.”

“Brenda is a proven leader with an exceptional track-record of delivering results through a dedication to her teams, ongoing innovation and partnership with customers,” added Andre Moura, chairman of the Derma E board of directors. “We’re excited to see Brenda fit right in with the Derma E team and help Derma E further its mission of providing customers and consumers access to clinically-supported, natural products that result in healthy, beautiful skin.”