Item Beauty is launching its latest line at Sephora, with products at all Sephora stores and on the retailer's website.
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Launched in August 2020, the Item Beauty lineup includes makeup like Lash Snack, Brow Chow and Lip Quip, and skin care products like Fast Pass AHA Gel Cleanser, Lite Sauce Balancing Gel Moisturizer, Slick Type Cleansing Balm and Overdew Xtra Intensive Moisturizer.
Co-founder, Addison Rae, said “Sephora’s clean beauty section was really the first way I was introduced to clean beauty products and I’ve always appreciated how committed Sephora is to committing to clean brands. My hope and dream is that there are young girls who are browsing the aisles of Sephora after school like I once was, and fall in love with Item Beauty.”
Alison Hahn, SVP merchandising, makeup and fragrance at Sephora, said, “With its powerful clean formulas and fresh, colorful branding, Item Beauty is a value-driven brand that seeks to promote individuality, self-love and embracing imperfections, which embodies Sephora’s longstanding values of inclusive beauty and empowerment. We are so thrilled to introduce this brand to our community and know that it will be a wonderful addition to our clean beauty assortment.”
