Pantene Launches Family is BeautifuLGBTQ Campaign

Nov 18th, 2020

Jacquelyn Schlabach

Pantene is hosting an Instagram TV series in partnership with Family Equality

Pantene is hosting an Instagram TV series in partnership with Family Equality

Pantene has launched its Family is BeautifuLGBTQ campaign for November in honor of National Adoption Month, where it will spotlight real-life adoptive LGBTQ+ families and "how something as simple as hair can serve as a powerful tool to help bond a family."

Previously: NYX Announces 'Proud Allies for All' Pride Campaign

As part of the campaign, Pantene is hosting an Instagram TV series in partnership with Family Equality that will showcase the adoptive families and their rituals around hair and why hair has a deeper meaning for them.

In addition, Pantene will be donating $1 to Family Equality for every family photo shared using #BeautifuLGBTQ up to $100,000.

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