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Sephora Launches Instagram Checkout For In-app Purchases

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Shoppers can make purchases from Sephora directly through the brand's Instagram posts without leaving the application.

Sephora has announced the launch of Instagram checkout capabilities for shoppers to purchase products featured in Sephora’s Instagram posts directly from the app. Sephora’s account (@sephora) tags products featured in its posts for Instagram users to view, add to their bags, check out and confirm their orders without leaving Instagram.

Related: Facebook Shops Offers Social Media E-commerce Opportunity 

Further reading: 8 Beauty Retail Predictions