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The Ordinary Launches in All Sephora Locations

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The Ordinary was named the most popular skin care brand.

The Ordinary has launched in all Sephora U.S. and Canada brick and mortar locations.

This launch features three exclusive cult products available in bigger sizes.

  1. Azelaic Acid Suspension 10% | 100 ml
  2. Alpha Arbutin 2% + HA  | 60 ml
  3. Salicylic Acid Masque | 100 ml

The new supersized versions can save 35% in packaging weight and more than 15% in shipping emissions.

The Ordinary was named the most popular skin care brand earlier this year, based on annual Google searches.

Nicola Kilner, Deciem's CEO and co-founder, said: “We are grateful to have industry giant Sephora, support the growth of our brand. Launching at Sephora brick and mortar across the United States and Canada (our home), is a huge accomplishment for The Ordinary and a testament to our success in effective clinical ingredients and technologies at fair prices, packaged with transparency.”

Priya Venkatesh, SVP skin care and hair care merchandising at Sephora, said: "With its integrity-based approach to skin care, The Ordinary delivers innovative, clinically proven products that offer incredible value. We are so excited to launch this brand in all Sephora U.S. stores this month and continue to grow and curate our assortment together to best meet all clients’ needs.”



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