Estée Lauder has teamed up with Carine Roitfeld’s annual calendar, CR Women 2019, to benefit the Breast Cancer Research Foundation (BCRF).
The calendar, produced by CR Studio, features Elizabeth Hurley, global ambassador for The Estée Lauder Companies’ breast cancer campaign, along with Estée Lauder models Carolyn Murphy, Karlie Kloss, Hilary Rhoda, Joan Smalls, Grace Elizabeth, Fei Fei Sun and Anok Yai. Models Danielle Herrington, Halima Aden, Lakshmi Menon and Birgit Kos also appear.
Shot by photographer Mario Sorrenti with art direction by Matthew Parr, Estée Lauder’s senior vice president and global creative director, the calendar celebrates women’s strength and beauty and takes inspiration from flowers and the iconic breast cancer awareness pink ribbon. Each model is styled for the month she represents, wearing a shade of pink.
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“We are thrilled to partner with Carine and Mario on this special project,” said Stephane de La Faverie, global brand president, Estée Lauder. “We have worked with both of them on many of our brand campaigns and they have a close relationship with all of our models. It made perfect sense to collaborate and celebrate the beauty and power of women while raising funds for a cause that is so important to the Estée Lauder brand.”
“Breast cancer is a universal issue that touches everyone – if not personally, then one’s relative or friend,” said Roitfeld. “I am honored to shine a light on the invaluable research the BCRF has accomplished and to support their dedication to help end the fight which has affected so many incredible individuals.”
CR Women 2019 is available on www.crfashionbook.com and www.esteelauder.com through Jan. 31, 2019. 100% of the selling price benefits BCRF.
