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The 2020 Beauty Influencer Rich List

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As global beauty consumers remain on lockdown, influencers have a captive audience with seemingly nowhere to go.

According to Cosmetify, beauty influencers aren’t just maintaining their followers, views and likes, the social media darlings are also raking in the cash.

The 2020 Beauty Influencer Rich List” provides insight on the biggest earners and the most followed/subscribed on Instagram and YouTube.

Cosmetify’s analysis found:

Top 5 Biggest Beauty Earners (Combined Instagram & YouTube earnings per post)

  • James Charles - £90,621
  • Bretman Rock - £82,339
  • Huda Kattan - £77,564
  • Antonio Garza - £66,467
  • Safiya Nygaard - £59,487

Top 5 Biggest Earners on YouTube (Estimated Earnings Per Video)

  • Antonio Garza - £62,287
  • James Charles - £61,080
  • Bretman Rock - £56,797
  • Safiya Nygaard - £55,182
  • Rachel Levin - £37,097

Top 5 Biggest Earner on Instagram (Estimated Earnings Per Post)

  • Huda Kattan - £74,644
  • James Charles - £29,541
  • Jeffree Star - £28,723
  • Yuya - £28,143
  • Mari Maria - £25,639

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