Geltor has partnered with Sally Olivia Kim, author of “The Collagen Glow" and founder of beauty from within brand Crushed Tonic, on a direct-to-consumer line of bio-designed CPG products.
An undisclosed amount is being deployed to support the incubation. As part of the partnership, Kim joined Geltor as entrepreneur-in-residence in October.
Crushed Tonic currently retails at Sephora, Anthropologie, KITH, Equinox, Equinox Hotels, Earthbar, Erewhon and Jetblue.
Report: Beauty Inside
"I had been searching high and low for a truly vegan collagen option—there are so many products out there that claim to be vegan, but animal protein inherently cannot be vegan, of course," said Kim. "So when I discovered Geltor's technology in fermenting proteins to create this beautifully effective and sustainable real animal-free collagen, I knew that there was something incredibly special here."
"There is no one better than Sally—who comes well-versed in the value that proteins like collagen are already bringing to industries like beauty and personal care and food and nutrition—to help tell Geltor's story of how bio-design is changing the game," said Geltor CEO and co-founder Alex Lorestani. "The collaboration is a natural fit and we can't wait to unveil this first product we're launching together."