Through the acquisition, PZ Cussons will leverage its brand building capabilities to improve Childs Farm's U.K. leadership position, while seeking to also supporting international growth.
Childs Farm has reportedly grown rapidly since it started trading in 2011 and is well-progressed toward B Corp certification.
Childs Farm founder, Joanna Jensen, will continue as an investor and as a champion of the brand, in both the United Kingdom and abroad.
Jonathan Myers, CEO of PZ Cussons, said, “The foundations of our new strategy ‘Building Brands for life, today and for future generations’ are firmly in place and are delivering results. As we transition from turnaround to transformation, we are delighted to take this important step to accelerate growth in our core categories and priority markets. Over the past decade, Joanna and her talented team have built a category-leading brand, loved by millions of parents seeking the very highest quality products for their children."
He continued, "Childs Farm is a clear leader in sustainability, demonstrating that we share a strong ethos, as PZ Cussons journeys towards our own B Corp ambition. We look forward to welcoming Childs Farm to the PZ Cussons family as a Must Win Brand, and to driving the next stage of its growth both in the U.K., and beyond.”
Joanna Jensen, founder of Childs Farm, said, “I am incredibly proud of the brand that Childs Farm has become, and what the team at The Barn have achieved to bring natural, sustainable sensitive skincare to the little ones of Britain and beyond. It is clear to me that in PZ Cussons, with our shared vision for the brand and cultural fit, we have found a fantastic partner, and the team and I look forward to working with them to take the business to the next level.”