The gains beauty brands and retailers can make by leveraging influencer marketing, live shopping and loyalty apps aren’t limited to the holiday season. These initiatives usher shoppers into a brand or retailer’s content ecosystem, allowing the company to build deeper relationships—and increased loyalty—with shoppers over time. Those are relationships that will pay dividends not just for the holidays but into the new year and beyond.
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The holidays are a critical time for the beauty category, which has been growing at a fast clip this year. But inflation and the end of student loan relief have many shoppers feeling the crunch. Add in the stiff competition among beauty brands and retailers, and winning wallet share only looks more difficult. This makes standing out and captivating shoppers a top priority for beauty brands.
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