M·A·C has debuted online in India at Nykaa.com, giving the struggling brand a further foothold in this hot cosmetic market. While M·A·C has challenges in North America, it is the top prestige beauty brand in India, as a subsidiary of ELCA Cosmetics Pvt Ltd.
Nykaa already offers brands such as Clinique and Estée Lauder, and will debut Bobbi Brown in January 2017.
Nykaa, in an official release, had forecasted a 10x growth in luxury beauty sales in 2017. Luxury brands are offered on the site's Nykaa Luxe section, which hosts an educational Luxe Letters blog.
Nykaa grown 3.5x over the past year, according to the company.
"Interestingly, it's not only the urban consumer who has become more demanding - we see orders coming in from many smaller towns for luxury beauty products."
"The Estée Lauder Companies India and M·A·C Cosmetics are delighted to partner with Nykaa.com," said Rohan Vaziralli, general manager and country head, India, Estée Lauder Companies. "M·A·C is the prestige make-up leader in India and we are pleased to have further expanded our consumer reach to all our aspiring M·A·C consumers across India."
"We are very excited to have the prestigious Estée Lauder collection of brands on Nykaa," said Falguni Nayar, CEO and founder, Nykaa.com. "There is an increasing premiumisation in our customers' beauty picks and with the reach of Nykaa, the best of beauty products will now be available throughout India. Interestingly, it's not only the urban consumer who has become more demanding - we see orders coming in from many smaller towns for luxury beauty products. These customers trust our offering and are not afraid to make the extra investment in their beauty regime,"