Ulta Beauty's 2022 Beauty Trends

Some 2022 trends include natural beauty, creative eye makeup and hairstyles from the '90s.
Some 2022 trends include natural beauty, creative eye makeup and hairstyles from the '90s.

Ulta Beauty has released its 2022 Trends Report, "Uncover," with a focus on natural looks, retro styles and eco-conscious products.

Related: Beauty 2022 Top Trends Revealed

  • Ulta Beauty predicts low maintenance makeup and hair styles that lend to a natural look to be popular in 2022, including pink and nude lip shades, natural blush and cheek tints in skin-like finishes.
  • There is a growing interest in self care and holistic beauty and more consumers are looking for preventive treatments that can be safely done at home.
  • Beauty and fashion from the 90’s is making a comeback, from butterfly clips and face-framing bangs to single-wash braids. Trending hair colors include pink blondes, soft apricot, cognac reds, cappuccino and dramatic dark violet. Gray is also in style with a move towards natural looks.
  • Ulta Beauty predicts creative eye makeup, colorful eyeshadow and overlined lips will continue to trend in 2022.
  • Sustainability within packaging and clean formulations will continue to trend, with a focus on packaging that looks good and can be replenished responsibly.
  • Wild foraged beauty that takes a sustainable approach to source ingredients is an emerging trend in skin care, with cleansers and toners using flower extracts like calendula.
  • Beauty brands will feature more community collaboration, focus on female wellness and support new and independent brands that assist underrepresented communities. 
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