New research by Nature and Bloom has revealed the 10 most skin care-obsessed states in the United States, based on how frequently each state is searching for skin care products and search terms using Google Keyword Planner.
New York ranks as the state most interested in skin care with 442 searches per 100,000 people. New York topped the list with the highest search levels for skin care terms related to cleansers, exfoliators, eye creams, moisturizers, serums and toners of all 50 states.
It also had the second-highest searches related to anti-aging creams and the third-highest number of searches for sunscreen-related terms.
The search terms were combined to find each state's average monthly searches for skin care-related terms per 100,000 people.
- New York (442)
- California (420)
- Hawaii (380)
- New Jersey (369)
- Massachusetts (366)
- Illinois (347)
- Nevada (343)
- Texas (342)
- Maryland (340)
- Washington (335)
California has the highest monthly average searches for anti-aging creams and the second-highest average searches for terms related to cleansers, exfoliators, eye creams, moisturizers, sunscreen and toners.
Hawaii has the highest level of searches for terms related to sunscreen, in addition to being the state with the fourth highest number of searches for toners.
New Jersey has the second-highest search interest for terms related to serums, the third-highest level of searches for moisturizers and anti-aging creams, and the fourth-highest number of searches for exfoliators and eye creams.
Massachusetts has the third-highest number of searches in America for terms related to toners, serums and eye creams and was the fourth-highest state searching for sunscreen, moisturizers and anti-aging creams.
Illinois has the fourth-highest number of searches in America for cleansers and the fifth-highest for exfoliators and moisturizers.
Nevada saw the third-highest number of searches in America for cleanser-related search terms and the fifth-highest searches for eye cream.
Texas has the sixth-highest number of searches for moisturizer-related search terms.
Maryland has the third-highest searches for exfoliators and sixth highest number of search terms related to cleansers, serums and toners.
Washington has most searched skincare products being eye creams, sunscreen and toners.