Epres is entering the professional hair channel in partnership with Cosmo Prof Beauty. All products will be available at all Cosmo Prof stores in North America and on CosmoProfBeauty.com beginning February 1, 2024.
Epres will now be readily available to licensed beauty professionals through the extensive Beauty Systems Group (BSG) network.
In 2023, Epres announced it was expanding into select international markets, including Canada, United Kingdom, Spain, Ireland, Sweden, Netherlands, Denmark, Australia, New Zealand, Vietnam, Singapore, Thailand, Hong Kong and Taiwan.
Eric Pressly, founder of Epres, said, "Our partnership with Cosmo Prof will give Epres further access throughout the North American market to our broad customer base. We power innovation at the intersection of science and creativity to offer safe, sustainable, and high-performance beauty solutions available to all. With a strong focus on licensed beauty professionals, we want to ultimately revolutionize the industry, elevating the standards of hair care."
Angela Swanner, group vice president of merchandising for Beauty Systems Group, said, "It is our mission here at Cosmo Prof to empower creativity and that includes curating brands and products to help our professional community provide industry-leading service. We are always searching for the latest and greatest to ensure a range of quality product options, and with the steady growth of the bonding category, we are so excited to bring Epres to Cosmo Prof locations across North America—making the line readily available to licensed beauty professionals both in-store and online."