According to Spate’s Popularity Index, one of the most popular trends in makeup right now is 2000s makeup and juicy lips. These nostalgic trends continue to dominate the beauty world, with skyrocketing popularity across social media and search platforms.
2000s Makeup: A Nostalgic Comeback
Nostalgia is taking over the beauty space, and 2000s makeup is making a huge return. According to Spate, interest in 2000s beauty trends has grown by an impressive +67.2% year-over-year, driven largely by TikTok, which holds a massive 73.3% popularity share.
On search engines, interest in the trend has jumped by +74.2%, while TikTok has seen a growth of +64.8%.
What defines 2000s makeup? Think glossy lips, frosted eyeshadows, and shimmery blush—a true Y2K aesthetic. Searches like “frosty 2000s makeup” and “2000s Latina makeup” suggest a variety of these nostalgic looks are trending. According to Spate data, TikTok hashtags like #Y2K (481.5K average weekly views) and #Y2Kaesthetic (80K average weekly views) are driving incredible engagement, with TikTok owning a staggering 99.7% of the Y2K trend’s popularity.
Juicy Lips: The Gloss Trend That Won’t Quit
The juicy lips trend is here to stay, and it’s all about high-shine, hydration, and glossy finishes. This trend has reportedly grown by +51.8% year-over-year, with TikTok leading the charge, holding an 83.1% popularity share. Search interest is also surging, increasing by +49.3%, while TikTok views for juicy lips content have reportedly grown by +52.4%.
Search trends reflect that lip products with "juicy" in the names are trending, making it a smart keyword for brands launching or rebranding glosses, lip oils, or balms. The hashtag #lipcombo is averaging 203.5K weekly views on TikTok, as users share their favorite product pairings. For brands, offering lip combo kits or bundling products together can help align with this growing demand.
How Brands Can Leverage TikTok for Beauty Trends
TikTok is not just driving engagement—it’s becoming a key platform for conversions. Spate's data shows that hashtags like #tiktokshopfinds average 96.5K weekly views as more consumers are shopping directly from TikTok.
The return of 2000s makeup and the rise of juicy lips prove that nostalgic and bold beauty trends are here to stay. With TikTok leading the charge, now is the time for brands to embrace these movements and connect with beauty enthusiasts and consumers through creative content, strategic partnerships, and irresistible product offerings.
