Consumers & Markets | Global Cosmetic Industry

Beauty sales gains are being led by a 2% jump in shopping trips and an 8% rise in spend per visit. Units are also up 2.6%.

Beauty is Booming: 4 Takeaways from NielsenIQ's 'State of Beauty 2025' Report

North American online sales are up 21%, Asia Pacific up 20% and Europe up 10%, nearly twice the rate of its overall market growth.

While a product’s ability to deliver multi-use benefits is important to 18% of women, only 9% of male respondents found multi-use to be important.

What Women (and Men) Really Want from Their Facial and Body Skin Care Products

Sixty-six percent of women would be very likely to try a product that claimed to improve their scalp health in a new way (with 25% saying they would be somewhat likely).

What Consumers Want from Scalp Care: New Data

Women's fragrances and high-concentration formats have driven significant growth in 2025.

Beauty’s 2025 Winners and Losers (So Far); PLUS: New Advisory Voices

From mass brands to minis to hair treatments, the market is sending a message about shopper sentiment.

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Arbelle introduces a framework for profitable beauty personalization

Leading brands are already cashing in on personalization. Discover Arbelle’s step-by-step framework showing how beauty AI delivers loyalty, higher conversions, and data insights that fuel profitable brand growth.

'Charlotte Tilbury is a global icon in the beauty industry—her innovation, artistry and digital-first approach make her a perfect fit for Amazon Premium Beauty,' said Melis del Rey, reneral manager, health and beauty, Amazon U.S. stores.

Charlotte Tilbury's Magic Comes to Amazon Amid Massive US Push

For the first time on Amazon Premium Beauty, customers can use "Shop the Look" videos to purchase products directly from tutorials.

One in four women aged 35–65 feel misrepresented by the beauty industry

Bluemercury's "Up Next" Campaign: Redefining Beauty for Women 40+

Bluemercury is hosting "Up Next: The Anniversary Event" from September 18–28, 2025, introducing 15 new brands, including Byredo, Dr. Whitney Bowe and Element Eight.

Sensitive skin prevalence has risen significantly over the past two decades.

Is the Urban Jungle Wrecking Our Faces? Galderma Science Says Yes

Sensitive skin faces a triple threat: inflammation, oxidative stress and environmental damage.

Products like glosses, blushes and fragrances featuring strawberry, guava and other fruits are driving major sales and reshaping beauty trends.

Charm.IO Unveils TikTok Shop's Fruitiest Beauty Trends

New data outlines key products tied to fruit-inspired trends.

Imagine makeup that doesn’t just add a pop of color but actively boosts your skin's health. Debut is making it happen.

Biotech Makeup is Here to Change the Game: Live Demo & Discussion

Next-gen biotech ingredients are transforming your favorite complexion products, blushes and lipsticks into multi-benefit powerhouses.

ChatGPT has a small but growing role in generating product recommendations and beauty routines.

ChatGPT: The New Beauty Guru?

New data from Spate unveils how beauty enthusiasts are using ChatGPT across makeup, hair care and skin care, revealing a need for new brand strategies.

While Sincerely Yours and Pour Tous share a mission to elevate skin care for teens and young users, they stand out in their execution and positioning.

With Sincerely Yours and Pour Tous, the Gen Alpha Beauty Blitz Reaches Sephora and Amazon

Two recent brand launches turn up the heat on the competition in responsible skin care.

'Gourmand is booming right now—fragrances and flavors with edible, dessert-like notes like vanilla, caramel, chocolate, coffee, and coconut are skyrocketing in popularity,' says Jessie Reder, SVP of product development, MAËLYS. 'Consumers are craving scents that feel indulgent, playful and nostalgic.'

MAËLYS and Whipnotic's Get-Whipped Collaboration Takes Gourmand Body Care to the Next Level

MAËLYS’ Get-Taut Body Firming Mousse gained rapid popularity for its whipped texture and visible firming results, selling out in its first week.