Consumers & Markets | Global Cosmetic Industry

Short hair is stealing the spotlight this fall, with pixie cuts making a bold comeback.

Pinterest's Fall 2025 Beauty Trends: Pixie Cuts, Sea Science Skin Care & Cozy Fragrances

This fall, Pinterest trends are embracing a mix of nostalgia and modern twists across beauty and lifestyle.

For the three months ended June 30, 2025, Coty reported net revenue of $1,252.4 million, an 8% decline on a reported basis, including a 1% FX benefit, and a 9% decrease on a like-for-like (LFL) basis.

Coty Inc. FY25 Results: Resilient Fragrance Growth and Strategic Plans for FY26

K-beauty brands like Medicube are dominating many top skin care trends in 2025.

How K-Beauty Trends Have Taken Over Skin Care: from Acne Care to PDRN

Fragrance sales remained flat in fiscal 2025, despite a fragrance boom in the beauty industry.

Estée Lauder’s Fiscal 2025 Results Reportedly Pave the Road to Recovery & a Return to Growth in Fiscal 2026

Skin care net sales dropped 12%, mainly due to reduced performance in Estée Lauder and La Mer, impacted by weak consumer sentiment in Asia.

Woman Outside Applying Sunscreen To Shoulder Creamy Foam Concept Adobe Stock 636248390

Safety Alert: Sunscreen 'Doping' and Foam Formats Raise Red Flags

Recent regulatory attention highlights both hidden sunscreen actives in cosmetic products, and the legal gray zone of mousse-format sunscreens — prompting calls for clearer labeling and format approval.

Garnier Targets Men with Innovative Skincare Solutions via Gaming Community

Garnier Targets Men with Innovative Skincare Solutions via Gaming Community

Garnier partners EA SPORTS FC Mobile Festival Bangkok 2025 to deliver skincare solutions for men. Garnier’s performance-driven expertise helps gamers level up their #GarnierGAMEFACE to be their best, confident selves – both in-game and IRL.

Nina/peopleimages.com at Adobe Stock

From Warehouse to Makeup Bag: How Fulfillment Builds Customer Loyalty

A new industry audit by 3PL provider Shipfusion Inc. reveals significant fulfillment challenges facing direct-to-consumer (DTC) beauty brands.

Platforms like Amazon provide unmatched reach and convenience for early momentum.

From TikTok to Checkout, Viral Beauty Brands Are Transforming the Market

From 2023 to 2025, Amazon’s share of spend among viral beauty shoppers is projected to grow from under 70% to over 75%, while traditional retailers like Ulta and Sephora experience a gradual decline.

SPF-infused makeup, multifunctional K-beauty and more are lighting up consumers' feeds this summer.

SummerTok's Hottest Beauty Trends Include SPF Glow-Ups, TikTok-Famous Eyebrows and Skin-Loving Makeup Magic

Brands that tap into seasonal and longer-term consumer engagement can gain ground on even the most entrenched establishments.

A 30-year-old rule could give beauty brands some tariff relief out of Europe.

Does Beauty Have a Tariff Workaround?

Under the "First Sale" rule, companies involved in multi-tiered transactions can use the price paid in the initial sale.

While stress starts in the mind, it doesn’t stay there. Chronic stress can trigger an overproduction of cortisol—the body’s stress hormone—which compromises the skin barrier, increases inflammation and leads to visible concerns like acne, dullness and premature aging.

Built for Burnout: How Potion Tackles Stress-Smart Skin Care

In an age of overstimulation and chronic stress, people need skin care that keeps up with real life. The founder of Potion Skincare explains how she did just that.

Costco has become a go-to beauty hub for U.S. shoppers amid economic stresses.

Beauty on a Budget: How Consumers Are Redefining Glamor

In response to economic concerns, brands and retailers are expanding their focus on ingredient-driven, value-oriented products.

Which brands are likely to become M&A targets in 2025? A new report has some answers.

10 Realities of Beauty M&A in 2025: Sector Overlap, Portfolio Growth, Results-driven and More

Major players like L’Oreal and Unilever are expanding their portfolios through acquisitions of innovative beauty and personal care brands.

How OnlyFans and Unconventional Marketing Are Redefining Brand Strategies

Urban Decay's new "Battle the Bland" campaign has tapped Ariel "Ari" Kytsya, an adult content creator and TikTok star who has been a prominent creator on OnlyFans.