Luxe Pack New York Marks 10 Years

The 2012 edition of Luxe Pack New York (May 16–17) marks the event's 10th anniversary. According to event organizers, the event has grown every year since its inception, and 2012 is excepted to be no exception, with approximately 140 exhibitors showcasing their latest innovative packaging offerings for luxury products. A comprehensive seminar offering is also scheduled.

“We are thrilled to be celebrating the 10th anniversary of Luxe Pack New York this year,” said Nathalie Grosdidier, executive director, Luxe Pack New York. “Each year, the event has grown significantly in three key areas. First, we continue to spotlight more high quality exhibitors with an array of expertise and innovations. Second, we have developed the content of Luxe Pack to feature the best top-level seminars. And third, as a result, more and more brands and designers visit each year, making Luxe Pack New York really the creative packaging event for the American luxury industry.”

Among the seminars, Sharon Graubard, senior vice president of trend analysis, Stylesight, will present "Spring/Summer 2013 Megatrends," which will examine four overarching themes for the season and how they will directly impact color, shape, texture, material and delivery systems for luxury packaging. “Product, Packaging, Promotion and Passion" will be moderated by Marc Rosen, designer/president, Marc Rosen Associates, and paneled by Paul Austin, president, Austin Advisory Group; Raymond Matts, international fragrance designer; and Douglas Virtue, president, Virtue Development. They will discuss what Revlon founder Charles Revson taught Rosen about the "Three Ps," the keys to a brand's success: product, package and promotion (advertising). The fourth "P," the one that Revson took as a given, is passion—something that Rosen proffers is lacking today. The group will explore why—with a difficult retail environment, a conservative consumer and a crowded marketplace—these "Four Ps" are more essential than ever.

In “Neuro-Insight and the Science Behind the Most Powerful Packaging in the World,” Donna Sturgess, co-founder, Buyology, explains what drives consumer desire at a deeper level, exploring some of the latest discoveries in how we can now measure cool and what science has discovered about truly powerful packaging. Abby Penning, associate editor, GCI, will moderate the annual “New Innovations from Exhibitors” panel, exploring current trends, future opportunities and how suppliers are addressing both in their offerings and services to elevate what brands can offer their consumers.  

In addition to the seminars, Material ConneXion Lab will once again be showcased on the event floor. Material ConneXion’s global materials library, the lab provides access and insight into today’s most innovative, advanced and sustainable materials. The pop-up Materials Library will enable visitors to explore one of the most important aspects of design: innovation materials. Featuring the latest material developments alongside a selection of success stories and packaging examples, the lab is designed to inspire visitors, spark new ideas, transform designs and lead to innovative solutions for luxury product packaging.

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