Cosmoprof North America (CPNA) announced Beautique, a new sampling concept that will be unveiled at the show in July 2013. Curated boxes featuring sample-sized beauty products delivered monthly to subscribers is one of today’s hottest trends, with many online retailers offering variations on this concept, and with Beautique, Cosmoprof North America is among the first beauty trade exhibitions to bring customized sampling to show attendees.
All attendees are invited to visit the Beautique one-stop beauty shop for deluxe-sized samples, including up-and-coming cosmetics, skin care, nails, hair care and some classic beauty favorites. Attendees will be able to hand-pick seven deluxe samples from 20 featured exhibiting brands for a nominal fee of $10, and all proceeds collected will benefit City of Hope, a leading research, treatment and education center for cancer, diabetes and other life-threatening diseases.
The beauty sampling shop will be located on the main show floor at Cosmoprof North America and will be open throughout the entire show. Exhibitors participating in this program will benefit from enhanced visibility on the show floor, as well as the opportunity to get their products in the hands of many buyers who they may not necessarily get the opportunity to meet with otherwise.
The list of participating brands will be announced in May. HCT Packaging, the official sponsor of Beautique, will produce the exclusively customized box to hold all the beauty products.
Cosmoprof North America will take place July 14–16, 2013 at the Mandalay Bay Convention Center in Las Vegas.