Cosmoprof North America (CPNA) announced that its Discover Beauty program, which is exclusive to the show, will return for its ninth consecutive year (July 12-14, 2015, at the Mandalay Bay Convention Center in Las Vegas). Following close to a decade of success, the initiative introduces start-up beauty brands to specialty retailers from across the country, and the Discover Beauty program is currently accepting submissions from brands interested in showcasing in 2015.
Discover Beauty facilitates one-on-one introductions of innovative and unique brands to forward-thinking retailers such as Amazon, CO Bigelow, HSN, Look Boutique Walgreens and Urban Outfitters. While the Discover Beauty lounge is open to all attendees of the three-day event, semi-private conference spaces allow each brand to form key relationships during pre-scheduled exploratory meetings with target retailers.
The CPNA team handpicks participants for Discover Beauty; not all new brands qualify for participation. The 2014 program welcomed 14 up-and-coming brands from around the world, and as a direct result of the show, more than half of the brands gained new retailers, including Sephora and Duane Reade LOOK.
In addition to exposure to top retailers and beauty media alike, participants in the Discover Beauty program are automatically nominated for the Discover Beauty Award. Presented to one participating brand, the winner is determined by a panel of industry leaders, beauty editors and attending retailers, and is judged on product, packaging and overall concept. The recipient of the award will be announced during the Discover Beauty Cocktail Reception on Sunday, July 13, 2015. Past winners include Snowberry, Karora Cosmetics and Skin & Co Roma.
“Discover Beauty’s brand guidance and mentoring was very influential to who we are today,” said Gabriel Balestra, founder & creative director, Skin & Co. Roma. “2014 was a tremendous year of growth resulting in new distribution agreements and 1.9 million products shipped worldwide.”
The 2014 program will also play host to Discover Beauty After Dark, a private VIP & Media event. The intimate cocktail reception will be open to key buyers and trade media, providing yet another opportunity for Discover Beauty exhibitors to meet industry decision makers face to face.
“We’re very proud of the positive reputation that our Discover Beauty program has earned among industry players across the board, from beauty media to beauty brands to key vendors alike,” said Daniela Ciocan, marketing director, CPNA. “We expect 2015’s program to exceed our expectations and look forward to assisting in the launch of the next big beauty brand.”
Brands interested in showcasing can email firstname.lastname@example.org or call 1-702-558-8460.