NuGene International, Inc., the maker of products for skin and hair rejuvenation, launched a new campaign for the NuGene Kathy Ireland brand. The campaign includes a re-branded Internet presence and new videos featuring Ms. Ireland, triggering the launch of a larger multi-media campaign.
"We are extremely fortunate to work with a global mega-brand like Kathy Ireland Worldwide," said Ali Kharazmi CEO, NuGene. "Having Kathy agree to become chief designer creates an incredible opportunity for NuGene. Her experience with skin and hair care products over her career provides a strong basis for her perspective that NuGene is a disruptor and a science-based leap forward in this market. "
With annual merchandise sales of $2 billion, Kathy Ireland Worldwide is listed as the 28th most powerful brand globally by License Global Magazine. According to Fairchild Publications, Kathy Ireland is one of the 50 most influential people in fashion.
This announcement foreshadows the company's plans for major marketing launches in the coming months. NuGene plans to run full page ads for the NuGene Kathy Ireland products in InStyle, Vogue, Vanity Fair, American Academy of Dermatology and American Society of Plastic Surgeons to support brand recognition and boost traffic to the company's growing network of physicians, spas aestheticians, and other skin and hair care professionals. The company also has several multimedia and digital initiatives underway.
"In order to support our network and brand, we will be expanding our media relations, increasing our advertising, creating new support channels for our sales partners, and launching new branding and marketing campaigns in partnership with Kathy Ireland World Wide," said Kharazmi.