CEW Unveils Beauty Creators Awards Finalists

CEW's awards honored excellence across beauty and wellness categories.
CEW's awards honored excellence across beauty and wellness categories.

CEW has unveiled the 28th annual CEW Beauty Creators Awards finalists, selected among more than 1,300 entries representing 600 brands vying for top spots across 29 categories. (The event also included a review of 2021 beauty trends.) Voting is now open through August 8, 2021, and winners will be announced November 3, 2021 at a virtual event.

Consumers can cast their vote for two awards, the Iconic Beauty Award and the Social Trend Award. Cheddar News will be airing special Business of Beauty programming later this fall timed to the awards to highlight the creators and generate votes.

The finalist event was hosted by actor, author and entrepreneur, Brooke Shields.

“Twenty-eight years ago, CEW launched what has become the most coveted and influential awards in the industry,” says Carlotta Jacobson, president of CEW. “Today, the beauty consumer has evolved, and so have the Beauty Awards. That said, only our CEW community can provide beauty enthusiasts with a direct line to our insiders who are bringing the best products to life.”

Jacobson added, “As we embark on the first reimagined CEW Beauty Awards, we’re bringing together a mix of some of the industry’s most trusted names – from beauty execs to experts, entrepreneurs and influencers. These insiders provide behind-the-scenes access to the newest products, latest trends and most coveted beauty secrets the consumer craves.”

The finalists are...

Ingredients and Formulation


  • BeautyStat Cosmetics Universal C Skin Refiner
  • CeraVe Resurfacing Retinol Serum
  • Clinique Even Better Clinical Radical Dark Spot Corrector + Interrupter
  • Drunk Elephant Protini Powerpeptide Resurf Serum
  • Farmacy Filling Good Hyaluronic Acid Plumping Serum
  • La Mer The Concentrate
  • Paula’s Choice CLINICAL Niacinamide 20% Treatment
  • philosophy nature in a jar reset serum with bakuchiol

Bath & Body

  • boscia Papaya and Pomegranate Enzyme Exfoliating Body Cleanser
  • C.O. Bigelow Apothecaries Herbal Comfort Soak
  • Dove Cream Oil Intensive Body Lotion
  • MUTHA Body Butter
  • Nécessaire The Body Serum
  • Sally Hansen Spa Collection Hydrating Hand Mask
  • Supergoop! Glowscreen Body
  • Vaseline All-Over Body Balm Jelly Stick

CBD Beauty

  • Burt’s Bees Full-Spectrum CBD Facial Oil
  • e.l.f. cosmetics 5 MG CBD Lip Oil
  • Hempz CBD Eye Candy Revitalizing Eye Crème
  • Honey Buz Queen Bee Probiotic Superfood Caffeinated Face Moisturizer
  • Melach 33 Luxe CBD Body Butter
  • VEGAMOUR GRO+ Advanced Hair Serum

Cleanser and Scrub

  • Buttah Skin by Dorion Renaud Cleanser
  • Nudestix Lemon-aid Detox & Glow Micro Peel
  • Omorovicza Cosmetics Thermal Cleansing Balm
  • Revive + Glow Gel Cleanser
  • The INKEY List Fulvic Acid Brightening Cleanser
  • Three Ships Beauty Refresh Papaya + Salicylic Acid Cleanser
  • Urban Hydration Bright & Balanced Aloe Vera Leaf Face Wash
  • Yes To Avocado Fragrance-Free Daily Cream Cleanser

Eye Product

  • bareMinerals Strength & Length Serum-Infused Mascara
  • Danessa Myricks Beauty Twin Flames
  • ILIA Beauty Liquid Powder Chromatic Eye Tint
  • ITEM Beauty Lash Snack
  • Lancôme Lash Idôle Mascara
  • Lawless Beauty The Baby One Eyeshadow Palette
  • Too Faced Cosmetics Born This Way The Natural Nudes Eyeshadow Palette
  • Undone Beauty Flawlush Brow Liner

Eye Treatment

  • Freeman Beauty Micro-Darts Pro Under Eye Patches
  • Glow Recipe Avocado Melt Retinol Eye Sleeping Mask
  • Mario Badescu Skin Care Caffeine Eye Cream
  • NEUTROGENA Rapid Firming Peptide Multi Action Eye Cream
  • Olay Regenerist Collagen Peptide24 Eye Cream
  • Peter Thomas Roth Potent-C Power Brightening Hydra-Gel Eye Patches
  • StriVectin Peptight 360 Tightening Eye Serum
  • Youth To The People Dream Eye Cream

Face Mask

  • BELOVED Cherry Blossom & Tea Rose Sheet Mask
  • Buttah Skin by Dorion Renaud Charcoal Detox Mask
  • Elvis & Elvin Inc Rose Stem Cell Treatment Mask
  • florence by Mills Hit Reset Moisturizing Pearls
  • Freeman Beauty Deep Cleansing Powder-To-Clay Mask
  • Immunocologie Lava Mask
  • Urban Hydration Pink Clay Facial Whipped Mud Mask
  • Youth To The People Superclay Purify + Clear Power Mask

Face Product

  • COVERGIRL Clean Fresh Skin Milk Foundation
  • ILIA Beauty Blue Light Mist
  • L’Oréal Paris Infallible Fresh Wear Foundation
  • NARS Cosmetics Soft Matte Complete Foundation
  • Ogee Sculpted Face Stick
  • Rare Beauty Soft Pinch Liquid Blush
  • Shiseido Americas Synchro Skin Radiant Lifting Foundation
  • The Ordinary Concealer

Hair Coloring

  • Bouclème Color Toning Drops
  • dpHUE Root Touch-Up Stick
  • Goldwell Dualsenses Color
  • Revive Color Giving Conditioner
  • Hally Color Cloud
  • L’Oréal Paris Le Color Gloss
  • Madison Reed Color Therapy
  • Moroccanoil Color Depositing Masks
  • Schwarzkopf Simply Color

Hair Shampoo/Hair Conditioner

  • Carol’s Daughter Wash Day Delight Aloe Shampoo
  • Fekkai Shea Butter Intense Mask
  • Living Proof Curl Shampoo
  • Olaplex No. 8 Bond Intense Moisture Mask
  • Oribe Hair Care Moisture & Control Deep Treatment Masque
  • Rahua by Amazon Beauty Inc. Rahua Hydration Shampoo
  • Sol de Janeiro Triple Brazilian Butter Hair Repair Treatment
  • TRESemmé Keratin Repair Shampoo

Hair Style/Hair

  • Briogeo Hair Care Don’t Despair, Repair! Strengthening Treatment Oil
  • Bumble and bumble Bb. Curl Defining Cream
  • Drybar Liquid Glass Miracle Smoothing Sealant
  • Goldwell Curls & Waves Soft Waver Lightweight Wave Liquid
  • IGK Hair Care Good Behavior 4-in-1 Prep Spray
  • Olaplex No. 0 Intensive Bond Building Treatment
  • Oribe Hair Care Bright Blonde Essential Priming Serum
  • SheaMoisture Wig & Weave Tea Tree & Borage Seed Oil Flyaway & Wrap Mousse

Hair Tools

  • Amika Hair Blow Dryer Brush
  • Conair InfinitiPRO by Conair Smoothwrap Hair Dryer
  • Dyson Corrale straightener
  • Hot Tools Signature Series One-Step Blowout Detachable Volumizer and Hair Dryer
  • Kristin Ess Hair NANOBLACK 1” Pivoting Wand
  • L’ange Hair Le Styliste Luxury Salon Dryer
  • TANGLE TEEZER Scalp Exfoliator and Massager
  • Wetbrush Original Detangler

Iconic Beauty Award

  • Calvin Klein ETERNITY for Men
  • Clinique Take The Day Off Cleansing Balm
  • DOLCE & GABBANA Fragrances Light Blue Eau de Toilette
  • First Aid Beauty Ultra Repair Cream
  • La Mer Crème de la Mer
  • La Roche-Posay Anthelios 60 Melt-in Milk Sunscreen
  • NARS Cosmetics Orgasm Blush
  • Urban Decay All Nighter Makeup Setting Spray

Indie Brand

  • Briogeo Hair Care
  • Ellis Brooklyn
  • Glow Recipe
  • ILIA Beauty
  • Nécessaire
  • Olive & June
  • Sky Organics
  • The Lip Bar

Indie Skin Care

Lip Product

  • Beautycounter Beyond Gloss
  • Bobbi Brown Cosmetics Crushed Oil Infused Gloss
  • Hourglass Cosmetics Confession Lipstick Red 0
  • House of Slllage Disney x House of Sillage Beauty Playful Nude Diamond Powder Lipstick
  • IT Cosmetics Pillow Lips Solid Serum Lip Gloss
  • Lawless Beauty Forget the Filler Lip Plumping Line Smoothing Gloss
  • Maybelline New York Color Sensational Ultimatte Slim Lipstick
  • POParazzi PH Reactive Lip Balm

Lip Treatment

  • Burt’s Bees Rescue Balm
  • COOLA Classic Liplux Organic Hydrating Lip Oil Sunscreen SPF 30
  • eos The Hero Extra Dry Lip Treatment Fresh Rose Petal-Soft Lip Cream
  • ILIA Beauty Lip Wrap Hydrating Mask
  • Lawless Beauty Forget the Filler Lip Plumping Line Smoothing Gloss
  • Three Ships Beauty Buttercream Lip Mask
  • Too Faced Cosmetics Hangover Pillow Balm Lip Treatment

Makeup Tools

  • COVER FX Custom Application Brush
  • e.l.f. cosmetics Putty Primer Application
  • EcoTools BioBlender
  • Eylure London Line & Lash Adhesive Pen
  • Grande Cosmetics GrandeLASH-LIFT Heated Lash Curler
  • LoveSeen Cate Lash
  • Luminess Breeze Airbrush System Kit
  • Sephora Total Coverage Original Sponge

Men’s Grooming

  • 18.21 Man Made Beard, Hair, and Skin Oil
  • Bevel 2-in-1 Exfoliating Toner Pads
  • Burt’s Bees Men’s Conditioning Beard Balm
  • Head & Shoulders Shaping Pomade
  • KeepItAnchored Hair Anchoring Essence for Men
  • Oars + Alps Everyday Anti-Aging Face Moisturizer with SPF 37
  • SheaMoisture Men Avocado Butter & Manuka Honey Deep Conditioner
  • skinbetter science Solo Hydrating Defense

Women’s Scent

  • Burberry Her London Dream
  • Clean Beauty Collective Clean Reserve Lush Fleur
  • Gucci Bloom Profumo di Fiori Eau de Parfum
  • House of Sillage Mickey Mouse the Fragrance – Disney x House of Sillage
  • Marc Jacobs Fragrances Perfect Marc Jacobs
  • Molton Brown Milk Musk Eau de Parfum
  • Skylar Fragrances Vanilla Sky Eau de Toilette
  • Valentino Beauty Voce Viva Eau de Parfum

Men’s Scent

  • C.O. Bigelow Apothecaries Elixir Black Cologne
  • DOLCE & GABBANA Fragrances K by Dolce & Gabbana Eau de Parfum
  • Gucci Guilty Pour Homme Eau de Parfum
  • House of Sillage Men’s Gentlemen’s Collection – The Contemporary Parfum
  • Hugo Boss BOSS Bottled Eau de Parfum
  • John Varvatos John Varvatos XX
  • Ralph Lauren Fragrances Polo Deep Blue Parfum

Moisturizer (Face)

  • Augustinus Bader The Rich Cream upgrade
  • COOLA The Great Barrier Cream Fortifying Moisturizer
  • First Aid Beauty Ultra Repair Firming Collagen Cream
  • L’Oréal Paris REVITALIFT Triple Power Anti-Aging Moisturizer Fragrance Free
  • Olay Regenerist Collagen Peptide24 Moisturizer
  • ReVive Skincare PERFECTIF NIGHT EVEN SKIN TONE CREAM Retinol Dark Spot Corrector
  • Summer Fridays Cloud Dew
  • Versed Skincare RECOVERY MODE Advanced Night Cream

Nail Product

  • butter LONDON Strawberry Rhubarb Jelly Preserve Strengthening Treatment
  • Clutch Nails Pink Ombré Press On Nails
  • essie expressie by essie in crop top and roll
  • KISS Majestic Nails
  • Nails Inc London Plant Power
  • OPI Nail Lacquer in “Complimentary Wine”
  • Pretty Smart Innovations Stimunail
  • Sally Hansen Spa Collection Peel-Off Nail Mask

QVC Beauty Quest Award

  • + Lux Unfilterd Bouclème
  • Danessa Myricks Beauty
  • Droplette
  • Glo Skin Beauty
  • Gussi
  • Layers Skincare
  • Mother Dirt

Skin Care Tools

  • Cleanlogic Bath and Body Exfoliating Body Gloves
  • FaceGym Multi-Sculpt High Performance Gua Sha
  • Joanna Vargas Skin Care Magic Glow Wand
  • NuFACE FIX Line Smoothing Device
  • OPTE Precision Skincare
  • ReVive Skincare RéVolve Contouring Massage Roller
  • Shani Darden Skin Care Facial Sculpting Wand
  • Vanity Planet LEDA Red – Anti-Aging LED Sonic Facial Brush

Sun Product

  • CeraVe Hydrating Mineral Sunscreen Sheer Tint
  • Dermstore Collection Daily Mineral Sunscreen SPF 40
  • Dr. Brandt Skincare Liquid Sun Shield SPF 50
  • SOL by Jergens Sunless Tanning Water Mousse
  • NEUTROGENA Invisible Daily Defense Face Mist SPF 50
  • Sun Bum Original SPF 45 Sunscreen Face Mist
  • Supergoop! Glowscreen
  • TULA Skincare Protect + Glow SPF 

Sustainability Excellence Award

Wellness, Beauty Wellness Supplements, Aromatherapy, Sexual Wellness

  • CORA Period Balm
  • Goli Nutrition Ashwagandha Gummies
  • NeoCell Overnighter Collagen
  • Nutrafol Stress Adaptogen
  • OLIKA Hydrating Hand Sanitizer
  • Skin Inc Mask Liner
  • The Honey Pot Company Organic Moisturizing Lubricant with Organic Strawberry Flavor
  • ZitSticka BLUR POTION
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