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Global ecommerce sales jumped 44% in 2020, reshaping the retail sector in a short time. While some shopping may return to brick-and-mortar venues throughout 2021, the rise in omnichannel solutions is sure to persist. During "The Road to Normality," a briefing by Tara James Taylor of NielsenIQ as part of Beauty Accelerate Virtual 2021 (October 18-21, 2021), the analyst will discuss the reemergence of beauty and the rise of omnichannel.
After a tumultuous year of a global pandemic that caused massive changes in the industry, things have now started to "normalize." James will tackle what that looks like across the new omnichannel landscape and what can the beauty industry can expect moving forward. Key topics will include:
- What the rise in e-commerce shopping means for the beauty industry
- How COVID-19 re-shaped demand for beauty products
- This rise of Gen Z beauty consumers
- The evolution of clean beauty to be the industry standard
About Our Expert
Tara James Taylor is the senior vice president of the beauty and personal care vertical at NielsenIQ. She has more than 20 years of data analytics experience. Taylor leads global teams dedicated to tracking the total health and beauty landscape across 100 markets, providing the industry's most total view into omnichannel consumption and, in turn, empowering the next decade of beauty.