Digital Innovation, Nails, Hair Care All Get Insights at Upcoming Cosmoprof Asia 2013

The 18th edition of Cosmoprof Asia will take place in Hong Kong from November 13–15, 2013, at the Hong Kong Convention and Exhibition Centre (HKCEC). Around 2,200 exhibitors will take part in Cosmoprof Asia 2013, and more than 55,000 visitors are expected to attend, taking part in new features and a full program of events.

The spotlight event of the 2013 edition will be two extravagant hair shows hosted by Intercoiffure China (ICD China) and Shiseido Professional. The theme show—Intercoiffure, Vision of the Elite—organized by ICD China will feature Klaus Peter Ochs, president of Intercoiffure Mondial; Joakim Ross, art director of ICD; Yasunori Shichijoh from Japan; and artists from Hong Kong and China to share their artistic vision, creativity and sense of vogue in a three-hour performance. Taking place on November 13 at the HKCEC Convention Hall, Intercoiffure, Vision of the Elite promises to be an international, professional and frontier-pushing hair trade rendezvous. And led by Tadashi Harada, the Shiseido Professional creative team provides hairstyling and makeup services for product launches by global fashion brands across print, television commercials, and live fashion shows. Together with the creative teams from Beijing Hair Culture and Hair Corner of Hong Kong, they will unveil the next trends in creative hairstyling in the Beauty Odyssey Hair Show. This event takes place on November 14 also at the HKCEC Convention Hall.

New to the event, an exhibition area will be dedicated to Nails & Accessories. All segments of the nail market will be represented, from nail care to nail art, decoration techniques to product trends, as well as the latest textures. Located at the Grand Hall, this new sector will present 127 exhibiting companies. This new sector also will be enlivened by International Nail Days, a three-day program designed to connect industry professionals and foster exchange and networking. On November 13, the We LOVE Your NAILS seminar will feature the editor-in-chief of Love Nails, aleading nail publication in Italy. The magazine and its blog will examine international trends in the nail world, and dive into the most innovative textures and colors for next season. On November 14, beauty bloggers from the East and West will come together, virtually or in person, at the media event Let's Connect with International Beauty Bloggers to demonstrate their nail art creations, review the latest mix-and-match fashion style, live-blog their hot picks and share personal tips with audience. On the same day, the top 10 most-liked winners of the “Like my Nails” Facebook contest will be invited onstage to display their creations and receive their award. The program will conclude with the Hong Kong Professional Nailist Union Competition, organized by the Hong Kong Professional Nailist Union.

Another aspect to the event, the sixth Cosmoprof Asia Spa Conference will be held on November 14, and it will feature 13 high-level speakers focusing on the operational and marketing aspects of managing a spa business. This year, SpaFinder Wellness president and CEO/chairman of the Global Spa and Wellness Summit (USA) Susie Ellis will present the keynote “Top Ten Global Spa & Wellness Trends.” In addition, a panel of top spa operators will discuss how to market a spa, expand business and understand customers’ needs.

The International Cosmetic Conference 2013: Seize the Opportunities of Cosmetic Channel Sales in China will analyze the characteristics of and the changes in both distribution channels and consumer needs, giving businesses wanting to expand into China a better understanding of the market. Japan Market: Consumer Needs and Sales Channel will look into the Japanese cosmetics market, providing an overview of consumer trends in Japan through an analysis of social media dedicated to cosmetics. Kline & Company will release its recent findings related to the booming at-home skin care devices market at the Self-Service, High-Tech Beauty&madsh;East Meets West in the Beauty Devices Market seminar. Beautystreams, a leading trend source for the beauty and packaging industries, will return to share insights on Finding Equilibrium: Autumn/Winter 2014/15 Forecast Trends. Finally, the regulatory seminar Overview of the Latest Cosmetic Import Regulations—China & Europe will explain the latest registration systems, challenges and difficulties when entering China and European markets.

In addition to its Facebook fanpage, Cosmoprof Asia has launched another new digital initiative: its Beauty to Business blog. The blog space allos industry professionals can catch up on—as well as contribute—news, articles, trends, innovations and reviews, and participate in open discussions on issues that are important to the industry. The blog will further serve to promote and update on the features and happenings at Cosmoprof Asia 2013.

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