CoverGirl celebrated the opening of its first ever flagship store, located in Times Square, with a VIP party. Guests including brand ambassador Ayesha Curry explored new merchandise and products, checked out the brand’s latest launches and enjoyed champagne, cocktails and milkshakes.
Features of the new space include:
- Digital experiences, including a virtual greeter powered by Google, an AI-powered mirror for digital try-on, a lipstick and makeup bag customization station and a video booth for social sharing
- Testers, allowing guests to try before they buy
- A full staff of beauty advisors, offering services such as shade matching, makeovers and product recommendations
- The full range of CoverGirl products and exclusive branded merchandise