CoverGirl Just Launched a Mascara for the 'Everyday Athlete'

Dec 3rd, 2018

Audrey Latimer

CoverGirl has launched its LashBlast Active Mascara—the first launch from their upcoming Outlast Active Collection.

According to Covergirl, LashBlast Active Mascara was created for the everyday athlete and can "last through yoga, the office and happy hour." The mascara is meant to be sweat-proof, smudge-proof and clump-proof and lasts for up to 24 hours.

LashBlast Active Mascara retails for $9.49.

“With the first New Dawn collection, we presented a routine made up of ‘must-have’ products,' said Saveria Guelfucci, marketing manager for Turnkey Solutions by Aptar. 'With Go Beyond Beauty, we are going further and deploying a greater variety of products.'

Turnkey Solutions by Aptar Launches Makeup-oriented Go Beyond Beauty Collection

Concepts include vegan and at least 95% natural (ISO16128) mists, creams, serums, lip balms, roll-ons, highlighters and foundations housed in packaging boasting monomaterial designs, recycled resin compositions or refillability.

Fenty is Coming to Mainland China

In its latest financial report, parent company LVMH noted, "Fenty Beauty posted robust growth, driven in particular by one of its latest innovations in mascara."

The line was named a winner in the Sun/Light Protection Product category for Finished Formulas presented during Beauty Accelerate in Los Angeles.

IBG Wins Allē Award for Blue Light-blocking Cosmetics Line

The line was named a winner in the Sun/Light Protection Product category for Finished Formulas presented during Beauty Accelerate in Los Angeles.

TRUST IN THE MOST IMPORTANT DEVELOPER IN EUROPE TO CREATE YOUR PERFUME

TRUST IN THE MOST IMPORTANT DEVELOPER IN EUROPE TO CREATE YOUR PERFUME

Mixer & Pack is the European leader in the development of perfumery for private label, and specialist in reflecting your brand values in fragrances. The turnkey manufacturer understands that it is not only important what it is done, but how is it done.

Overall, lip makeup was a top performer in the prestige beauty category 2023, per Circana, spiking 31% year-over-year, or twice the rate of the overall category.

The Lip Boom: Beauty x Care

From lip oils and balms to plumping glosses and multifunctional sticks, innovation opportunities abound.

CEO Dimitra Davidson, said, 'Embracing innovation and acknowledging gaps in this space are at the core of our mission. We believe that by combining cutting-edge science with a deep understanding of the community's needs, we can create new skin care solutions that empower everyone to feel confident in their own skin.'

Indeed Labs Launches 4 Skin Care, Makeup Products

These new products are available on indeedlabs.com and shoppersdrugmart.ca.

The blurring, matte formula creates a luxuriously sensorial experience when applied, combining the blendability of a cream with the look and feel of a powder.

Polite Society Launches Polite Pops Powder Blush Sticks & Polite Pout Gloss Balm

Polite Pops Powder Blush Sticks & Polite Pout Gloss Balm are available on PoliteSociety.com and on Ulta.com.

While Mirage Glamour Space Silver features optical effects similar to a metallic pigment, it is actually based on borosilicate.

Eckart's Mirage Glamour Space Silver Delivers Metallic Sparkle for Natural, Vegan Cosmetics

While Mirage Glamour Space Silver features optical effects similar to a metallic pigment, it is actually based on borosilicate.

Masstige beauty accounted for 11% of overall sales, representing a growth rate of 16%, about twice that of mass.

Beauty 2023-2026: Category Blur & Continued Growth

PLUS: Sales totals and trends for makeup, skin care, hair care, fragrance and more.

The Skin Rewind Complexion Stick is available at iliabeauty.com and sephora.com.

Ilia Beauty Launches Skin Rewind Complexion Stick

Available in 42 shades, the formula delivers medium coverage and a natural-matte finish, all while visibility relaxing wrinkles, firming skin and smoothing texture for up to 12 hours.

Key skin care concerns found among “moderate” users of color cosmetics include acne, dry patches and dark circles, according to the Mintel report.

4 Ways to Accelerate Makeup’s 2024 Momentum

The makeup sector is coming off a strong year; hybrid, high-performance and multifunctional products may be the answer for maintaining the growth curve.