21st Century Product Development Insights

Jessica Abrams
Jessica Abrams

With the rise of personalized, on-demand beauty, driven by deep learning, big data and augmented reality, brands of all sizes increasingly find themselves fusing the worlds of disruptive technology and cosmetic product development.

Successful collaboration between these very different worlds requires cross-functional collaboration, frequent communication and a shared innovation language.

Beauty Accelerate pairs a cosmetic product development workshop with a series of expert-led, intimate round table discussions. Add to this a boutique-style showcase of cutting-edge product concepts, and Beauty Accelerate will inspire brands and make connections that fuel creative excellence.

Leveraging examples from Shiseido's burgeoning tech-driven beauty innovation, Jessica Abrams, director of product development, will discuss learnings from real-world projects and present best practices for truly integrated development.

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