Expert Opinions on Color Cosmetic Solutions: Hybridized, Relaxing, Sophisticated, Effective and Sensitive Skin/Gray Beauty-focused

Ct2404 Expert Opinions Hero Color Cosmetics Adobe Stock 422362792
Image courtesy of ME Image at Adobe Stock

A few months ago, Global Cosmetic Industry reported1 that like hair care, makeup’s recent boom has been driven by skin care-inspired innovation across product categories. Per the source, Circana reported 53% of makeup users look for hybrid makeup/skin care products – which is up 6% compared to 2022. In relation, a 2022 survey from Mintel, cited by Vantage, found 70% of U.S. female makeup users want multifunctional products.

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